Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
These 5 beer makers own more than half of the world’s beer
Anheuser-Busch InBev, which makes Budweiser, merged with SABMiller at the end of last year, giving the new company about 30% of the global market share.
Bottom line: Big beer is big.
We mapped out the five biggest beer makers in the world, along with many of the major brands they own, to show how vast this empire of inebriation extends.
AB InBev in particular has dipped its big toe into the craft-beer pond, making five big craft purchases last year. Those acquisitions — Breckenridge Brewery in Colorado, Four Peaks Brewing Company in Arizona, Camden Town Brewery in England, Elysian Brewing Company in Washington, and Golden Road Brewing Company in California — bring the number of craft breweries owned by AB InBev to eight.
SABMiller also acquired a craft brewery last year: London's Meantime Brewing Company. When it was bought out by AB InBev, SABMiller agreed to spin out Miller.
10 Фев. 2016