Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Greene King enjoys happy Christmas amid surge in beer sales in China
The company, which owns Belhaven in Scotland, rang up a record £6.8m retail sales on Christmas Day when many people chose to eat in its pubs.
Sales volumes for Prosecco increased by 69 per cent over the festive period.
In an update on trading in the 40 weeks to 7 February, chief executive Rooney Anand said all divisions did well during the important festive period.
In the two Christmas weeks Greene King grew pub and restaurant sales by 5 per cent on a like for like basis, stripping out the effect of changes in the estate.
The Spirit Pub Company, which it acquired in June, grew like for like sales 5.2 per cent.
The company said sales of its Greene King India Pale Ale had been helped by a “popularity surge” in China.
Sales of the beers the group brews rose 3.9 per cent in total on a volume basis in the 40 weeks to 7 February.
Mr Anand said the integration of Spirit was progressing well with the company reporting encouraging signs from rebranded trial sites. Greene King has made continued progress in terms of delivering the synergies it expected to achieve through the £774m deal.
The enlarged group operates around 3,000 pubs, restaurants and hotels including 300 in Scotland. Brands include Loch Fyne Seafood & Grill.
Greene King grew like for like pub and restaurant retail sales by 2.2 per cent in the 40 weeks to 7 February.
Sales in pubs managed by Spirit increased 1.1 per cent on a like for like basis.
The group said its expectations for the full year are unchanged despite the current global economic uncertainty.
Greene King did not provide an update on trading in Scotland.
In September the company said the reduction of the legal drink-drive limit in Scotland in 2014 was still having an effect on trade.
It said sales growth was depressed by the change in the law in the first 18 weeks of the financial year.
Like for like sales in the retail business grew by 1.3 per cent over the period. Sales grew 1.8 per cent when the effects of the change in regulations were stripped out.
11 Фев. 2016