Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Japanese drinks groups seek global depth
Asahi, whose acquisitions had focused on the Asia-Pacific region, has bid for four SABMiller companies, including venerable brewers Birra Peroni and Royal Grolsch. The 2.55 billion euro ($2.89 billion) deal would mark the first major Japanese push into European beer.
Sitting atop the domestic market, Asahi has a solid earnings base from which to venture outward. But it, too, is feeling the weight of the demographic and other factors depressing Japanese beer consumption. In volume terms, sales of its flagship Super Dry brew are down by roughly half from their peak. The European acquisition will add some much-needed geographic diversity to its business, with foreign sales expected to rise to nearly a fifth of the total.
Rival Kirin Holdings has led the way in the race to globalize. "We will solidify our position in Asia and Oceania," President Yoshinori Isozaki says.
Last summer, Kirin made a subsidiary of Myanmar Brewery, the biggest in the Southeast Asian country, bringing it alongside group member Lion, Australia's top beer company. Kirin also owns a nearly 50% stake in Philippine market leader San Miguel.
In Myanmar, Kirin aims to double sales to 50 billion yen ($445 million) within five years. It will transplant production technology to the local unit to boost efficiency and quality. And it may introduce its mainstay Ichiban Shibori beer to the local market, according to Isozaki.
Suntory Holdings has become the world's third-biggest distiller through its $16 billion acquisition of Beam in 2014. It is combining sales channels with the U.S. spirits group, seeking growth in exports to North America and other markets. Collaborations that exercise Suntory's strength in product development, such as canned highballs made with Jim Beam bourbon, are also in the works. Suntory aims to reach 4 trillion yen in global sales, a gain of 50% over the current level, by 2020.
Sapporo Holdings became the first Japanese beer company to enter the Vietnamese market in 2010. It revamped its main local brew last fall and expanded sales nationwide. President Tsutomu Kamijo reports solid progress and says the brewer will keep trying to stir up fresh local demand.
Global consolidation is proceeding apace in the beer industry, as shown by top-ranked Anheuser-Busch InBev's more than $100 billion bid to acquire No. 2 SABMiller, making overseas expansion all the more important for their smaller Japanese competitors.
12 Фев. 2016