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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Japanese drinks groups seek global depth

Asahi Group Holdings' move into Europe shows how eager Japanese drinks groups are to expand beyond a shrinking domestic market.

Asahi, whose acquisitions had focused on the Asia-Pacific region, has bid for four SABMiller companies, including venerable brewers Birra Peroni and Royal Grolsch. The 2.55 billion euro ($2.89 billion) deal would mark the first major Japanese push into European beer.

Sitting atop the domestic market, Asahi has a solid earnings base from which to venture outward. But it, too, is feeling the weight of the demographic and other factors depressing Japanese beer consumption. In volume terms, sales of its flagship Super Dry brew are down by roughly half from their peak. The European acquisition will add some much-needed geographic diversity to its business, with foreign sales expected to rise to nearly a fifth of the total.

Rival Kirin Holdings has led the way in the race to globalize. "We will solidify our position in Asia and Oceania," President Yoshinori Isozaki says.

Last summer, Kirin made a subsidiary of Myanmar Brewery, the biggest in the Southeast Asian country, bringing it alongside group member Lion, Australia's top beer company. Kirin also owns a nearly 50% stake in Philippine market leader San Miguel.

In Myanmar, Kirin aims to double sales to 50 billion yen ($445 million) within five years. It will transplant production technology to the local unit to boost efficiency and quality. And it may introduce its mainstay Ichiban Shibori beer to the local market, according to Isozaki.

Suntory Holdings has become the world's third-biggest distiller through its $16 billion acquisition of Beam in 2014. It is combining sales channels with the U.S. spirits group, seeking growth in exports to North America and other markets. Collaborations that exercise Suntory's strength in product development, such as canned highballs made with Jim Beam bourbon, are also in the works. Suntory aims to reach 4 trillion yen in global sales, a gain of 50% over the current level, by 2020.

Sapporo Holdings became the first Japanese beer company to enter the Vietnamese market in 2010. It revamped its main local brew last fall and expanded sales nationwide. President Tsutomu Kamijo reports solid progress and says the brewer will keep trying to stir up fresh local demand.

Global consolidation is proceeding apace in the beer industry, as shown by top-ranked Anheuser-Busch InBev's more than $100 billion bid to acquire No. 2 SABMiller, making overseas expansion all the more important for their smaller Japanese competitors.

12 Фев. 2016

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