Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Vietnam. The retailers has sold twice as expensive beer during three days of the New Year
According to a survey conducted in retail stores and outlets, the prices of beer have risen from 10 to 20 thousand VND per barrel. In the rural areas of Hanoi and Huda, where people buy more beer, the prices have risen from 15 to 30 thousand VND per barrel.
Representatives of many retail stores Vinh City (Nghe An) say that the cold weather before the New Year did not allow to make large stocks of beer and refill them during the Lunar New Year was very difficult. This led to shortages of goods, as demand for beer in the New Year has risen sharply compared to the previous period.
Besides the fact that the beer in Vietnam is a traditional New Year drink, weather factor was in play too. After a long period of cold weather, a long-awaited heat came in Vietnam, which contributed to active beer buying.
12 Фев. 2016