Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Carlsberg clocks profit in Q3, looks at expanding capacity in India
“We are looking at expanding capacity by 500,000 hectolitres,” said Michael N, Jensen, managing director, Carlsberg India. “We have the right brands in the market and we are very focussed on our strategy.”
The expansion comes a decade after the beer maker started selling beer in India. Carlsberg India, which has been chasing growth over the past two years with brands such as Tuborg, posted its first profit in the October-December quarter last week on the back of rising demand.
Carlsberg India, in its annual earnings report, said it saw a 42% growth this year led by strong demand for its beer brand Tuborg Strong, which registered the highest growth among its products which also includes Tuborg Green, Carlsberg Elephant and Carlsberg Green.
Tuborg pipped SABMiller’s Haywards brand of beer to become the second largest beer brand in India behind United Breweries (UB) owned Kingfisher. UB has a 50% market share in market that sells 270 million case of beer a year. Tuborg now has a market share of 15%, growing by almost 50% during the year, the company added.
India’s beer market has traditionally been driven by strong beer, which accounts for 85% of all beer consumed.
Growth for Carlsberg came at a time when volumes for the first half of 2015 were down by a percent. However, in the December quarter, unusually warm winters in North and better urban demand helped boost sales.
Asian markets pulled up sales for the beer company, its global chief executive told reporters post its annual earnings last week.
We see the growth of the Asian division as an opportunity. We have a stellar growth in especially India,” Cees’t Hart told Reuters. “For us, it is important to see if this strong growth in India is sustainable, by which we are building up a very attractive business pretty quickly.”
Competitors are feeling the pressure.
“Carlsberg India has indeed grown,” said Shekhar Ramamurthy, managing director at United Breweries in an interview last week. “The brand that has grown on their side is Tuborg Strong...They are in the very heavy investment mode, but they are clearly making losses,” he added.
Jensen said the company will continue to grow at solid double digits. “While the market will grow by 5-6%, we will outgrow by at least five to six times the industry,” he added.
15 Фев. 2016