Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Japan. With SABMiller deal, Asahi helps rival out of a jam
AB InBev, already the world's largest brewer, has agreed to acquire SABMiller, the world's second-largest brewer, but both beverage makers realize government trustbusters may not look kindly on one company controlling much of the global beer market. As a result, SABMiller has agreed to unload three brands -- Peroni, Grolsch and Meantime -- as well as U.K. distribution subsidiary Miller Brands (UK).
The Asahi Group has agreed to pay 2.55 billion euros ($2.89 billion) for the assets.
The deal is subject to AB InBev completing the acquisition of its largest competitor.
"We are pleased to have received this binding offer from Asahi," said Carlos Brito, chief executive officer of AB InBev.
Peroni is an Italian brand that has been around since 1846. SABMiller in 2003 acquired a majority stake in the brewer from the founding family. The Italian brewer also makes the Nastro Azzurro and Peroni Forte beers.
Grolsch, a more full-bodied beer, has been around since 1615. The Dutch brand has gained a following despite hailing from the same country as Heineken, the world's third-largest brewer. SABMiller acquired the Dutch brand in 2007.
Attractive to Asahi
The top reason for the sale is to address global antitrust concerns. AB InBev already controls nearly half of the U.S. beer market. In November, a month after AB InBev agreed to buy SABMiller for 71 billion pounds ($104 billion), it decided to sell SABMiller's stake in MillerCoors, a joint venture between Molson Coors and SABMiller. The sale price was $12 billion.
AB InBev and SABMiller have a combined share of less than 13% in Europe, lower than Heineken's. Nevertheless, AB InBev/SAB in December showed its intention to sell the four European operations.
The pending sale to Asahi would also help reduce a $75 billion syndicated loan that AB InBev took out in November to help finance the SABMiller acquisition.
AB InBev's swallowing of SABMiller would leave the beer colossus with more than 400 brands.
As the industry consolidates, brewers are trying to secure dominant positions in their domestic markets while also exporting their brands to emerging countries, where they market their beers as premium brands. However, having hundreds of brands to market creates its own problems.
Now AB InBev is looking to gain market share in Africa, SABMiller's stronghold, which makes the Peroni and Grolsch brands dispensable. The Italian and Dutch beers, however, remain attractive to Asahi.
15 Фев. 2016