Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Heineken’s Chief Financial and Executive Officers about performance in Asia Pacific in 2015
Asia Pacific continued to show strong momentum with consolidated beer volume up 6.3% organically. Strong volumes in Vietnam, Cambodia, Myanmar, Korea, and Sri Lanka offset weaker volumes in China and Indonesia.
In Vietnam beer volume grew double digit driven by a strong performance of the Tiger brand. Heineken also had a strong start to 2015 boosted by the Vietnamese Tet new year, and was up low single digit for the year. Volume in Vietnam benefited from improved consumer confidence, as well as the success of the portfolio strategy, and strong commercial execution.
Regional revenue per hectolitre was down 2.1%, adversely impacted by negative country mix, and adjusting for this it would have been up 1%. The region also delivered strong organic profit growth of just under 10%, particularly driven by the strong performance in Vietnam as well as Mongolia, Singapore, Sri Lanka, and Korea.
Projects in 2015 included extensions in Brazil, China, Cambodia and Ethiopia.
Heineken opened a new brewery in Myanmar in July and will open one in Shanghai during the first half of 2016. Also the company announced that in the coming years, they will be building breweries in Mexico, Brazil, Ivory Coast and East Timor.
“It goes with stop and go, like we see in China today, like we see in Brazil today, like we see in Nigeria today, you have some countries which definitely are going into a stop. We believe medium and long term that those countries remain a go. And therefore we invested in these countries” – Jean-François van Boxmeer told to investors.
On Asia Pacific Heineken is particularly pleased with the evolution of the margin of Vietnam, and this is supported by the strong growth in Vietnam and also by the fact the positive effect of the currency of Vietnam.
“So while some other emerging markets had actually a headwind on transactional - on currency, Vietnam had a little bit of favourable wind on that. So that's the combination of the two. But really the strong growth of Vietnam is what drives the margin in Asia Pacific” - Laurence Debroux mentioned.
17 Фев. 2016