Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
“Impressive” statistics and the “pride” of Vietnamese
However, that did not include alcohol and beer produced by tens of thousands of household-sized distilleries throughout the country.
Also, according to the VBA, in the past five years, the industry gained the average growth rate of over 7% a year, and by 2020, beer output will reach 4 to 4.25 billion liters a year and the alcohol output will be from 320-360 million liters per year.
The beverage industry last year paid VND30,000 billion to the state budget, accounting for about 3% of the total budget revenue. It is a significant source of revenue of the state budget, from a purely economic perspective.
If the volume of beer and alcohol had been mainly exported, the earnings for the country would have been high.
In mid-2015, a report by the VBA also showed that Vietnam ranked 5th out of 10 Asian countries in consumption of beer and wine, just behind Japan, South Korea, Thailand and China.
However, Vietnam’s GDP and per capita GDP are far behind Asian countries such as Japan, South Korea, China, and ranks only 8th out of 10 countries in the ASEAN community.
The Ministry of Health (MoH) recently reported that alcohol consumption in Vietnam doubled in the past 10 years.
Vietnam’s consumption of beer and wine is now among the world's Top 25. It is noteworthy that the amount of alcohol and beer consumption in the world did not increase in the past 10 years
17 Фев. 2016