Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
India. Expert did not recomend to have a low tax regime on beer in Kerala
‘’You should really be careful about beer. It isn’t a good idea to have a low tax regime on it,’’ said Casswell, who is in the city attending I-Con 2016, an international conference organised by Excise Department’s Subodham Project on alcohol and substance abuse policy. ‘’It is important to ensure that policy steps do not end up replacing one problem with another,’’ she said. GAPA is a network of NGOs and public health agencies on alcohol-related issues.
Casswell’s observation is of special significance to Kerala at a time when the UDF government has allowed shut-down bars to mutate into beer and wine parlours. ‘’Alcohol-related harm is not tied to any particular beverage. People can still take large quantities of beer, large quantities of wine and still run into problem,’’ she said.
Casswell, who is from New Zealand, points to the Chinese experience. In 1965, beer accounted for a mere two per cent of total alcohol consumption in China. By 2005, it had risen to 36 per cent.
The increase in the number of women drinkers also is a worrying trend, she said. ‘’When women get financially and socially independent, it seems to be an inevitability. We need to be cautious about this issue,’’ she said. The drinks industry, she said, today focuses on women as a fast growing segment of consumers. Making alcohol expensive and banning alcohol advertisement and promotion are cost-effective ways for governments to check abuse, she said. Equally importantly, international attention should focus on how the drinks industry uses social media platforms for alcohol promotion, Casswell said.
‘’Social media is full of alcohol promotion. It is a very interactive platform which the drinks industry uses with great alacrity. It is an issue of great concern,’’ she said.
19 Фев. 2016