Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. New beer alert in Mumbai and Pune: An Effingut lager, a tea-infused pale ale and a Mango cider
With summer around the corner, craft beer folks across the country are either hard at work on, or soft-launching, new brews. Among them is Pune’s Effingut Brewerkz. The craft brewery, located in Koregaon Park, recently launched its Effingut Jag, which is a collaborative effort between the brewery and the city’s craft beer enthusiasts.
Effingut Jag is a Marzen-style beer. The Marzen is a type of lager that was first brewed in Bavaria, and takes its name from ‘Marzen’, which is German for March. The Marzen is usually brewed around the end of winter, and was originally a dark lager. Today, though, it is a lot lighter in colour and body. The idea, says John J Eapen, was to create “a dark medium-bodied beer with a rich malty profile, finishing with the sweetness from jaggery.” Eapen, who blogs at Talesoffroth.wordpress.com, was among those who were closely involved with the creation of the Marzen-style lager from Effingut. Word is that the guys have brewed a 550-litre batch, and you could have a go at it if you are in Pune this weekend.
Meanwhile, in Mumbai, Gateway Brewing, which recently launched a coffee stout, has brewed a pale ale to mark the occasion of The Bombay Canteen’s first anniversary. “We were looking at something unique and Indian, and first thought of nimbu-paani as a base, but lime doesn’t work well if it’s not fresh,” says Navin Mittal, who heads Gateway. So, Mittal and the founders of The Mumbai Canteen eventually worked with a pale ale that was infused with the flavours and aromas of Darjeeling black and Earl Grey teas, and named it Darling-jee.
“It’s a fresh, easy-drinking pale ale,” says Mittal. Darling-jee will be available at The Mumbai Canteen until the end of this month, but Mittal says he would also look at releasing another batch after a couple of months, which will be available across the city.
Speaking of India-inspired beers, the Pune-headquartered Doolally, which is part of the Make in India initiative, has re-released a few classics from its past, including the Honey Mead, made from honey sourced from the Sunderbans, an Apple Cider made from Himachali Apples, and a Mango Cider, with kesar mangoes from Gujarat. The beers will be available at Doolally’s taprooms in Mumbai and Pune next week.
22 Фев. 2016