Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Myanmar. MoJo reopens with Carlsberg branding
“As a bar owner, you look for strong partnerships,” said Jean Curci, the managing director at Mojo. “Alone you cannot do great things in life. I believe in teamwork. It’s a great brand and very good beer.”
Alongside the Mojo name on the outside patio, a Carlsberg sign denotes the change. Inside, a complete décor overhaul contains highlights of Carlsberg branding: paintings from the Carlsberg museum in Denmark, depicting old-fashioned Carlsberg ads, green bottles stacked behind the bar, and an elephant head – part of the Myanmar Carlsberg logo – hangs above the bar.
The opening marks Carlsberg’s first chance to launch a completely branded flagship outlet, bringing it on par with Heineken’s Hummingbird rooftop. Decidedly subtler than the towering star and blinding whiteness of the other international beer/trendy bar partnership, the Mojo-Carlsberg team used attention to detail in hopes of preserving a “blend” atmosphere.
All these touches combine with new tables and chairs to transform Mojo into what Curci hopes can be an after-work watering hole that entices patrons to stay for a few more.
It’s a marked shift from the Mojo of old, where hopefuls waited in line outside to get a chance to dance late into the early morning hours in the club upstairs. As recently as summer 2015, Myanmore had declared it the Best Bar, Best Night Club and Best Social Events winner.
But things changed when allegations of a taxi cab rape outside the club began to spread. A city-wide curfew coincided with the national election and cut down on club hours, and suddenly, the once-bumping nightspot had tamed.
The Carlsberg re-branding signifies Mojo’s complete transition into a lounge.
“We don’t do [the club] anymore,” Curci said. “Not anymore – we are a lounge and restaurant now. We close reasonably. After work, you can come have a drink with your friends, eat and stay. We wanted to create the kind of ambience you want to stay in.”
22 Фев. 2016