Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Makers Want Beer to be Delinked from Hard Liquors for Taxes
All India Brewers Association Director-General Shobhan Roy said the current policies pertaining to alco-bev sector in India are driving people towards consumption of hard spirits.
"There is a strong need to delink beer from hard spirits and rationalisation of taxes as per actual alcohol content to bring a slow but definite change in consumption pattern. Just like other parts of the world, the emphasis will then shift to not only controlling consumption but to reducing intake of more hard spirits," Roy said in a statement.
Additionally, the reach of low alcoholic beverages needs to improve keeping social objectives in mind and it is imperative to create better retail environment with focus on having beer only at outlets/restaurants and rationalise the number of outlets to commensurate with population, he said.
"It is time beer should be delinked from hard liquor in terms of perception, taxation, availability and distribution," he said.
The consumption of alcoholic beverages in the country has been historically skewed towards hard liquor (spirits and country liquor) as against low alcoholic beverages such as beer and wine, the statement said.
Claiming that beer has much lower content of alcohol compared to IMFL and country liquor, the AIBA said its "moderate consumption" as against other forms of alcohol products may lead to reduction in the level of intoxication and hence positive societal impact.
"Current policies of individual state governments are indiscriminately aimed at raising revenues from the alcoholic beverage sector without differentiating the categories of low alcoholic beverages. These policies overlook social needs and objectives and are thus driving people to consume hard liquor," it said.
In Telangana, 515 lakh cases of IMFL are sold annually as against 500 lakh cases of beer. In terms of absolute alcohol, 1,983 lakh litres of IMFL and just 234 lakh litres of beer is being consumed annually, AIBA said.
The AIBA further said there is only one outlet for 18,000 people compared to 300 in China.
Most of the countries in the world, except India, recognise that there are essential differences between high alcohol content drinks and lower alcohol content drinks like beer and therefore, spirits are taxed at a significantly higher rate.
The world over, beer accounts for 80 per cent of the market where as in India it is a meagre 35 per cent and on absolute alcohol content basis it is less than 18 per cent, it said.
23 Фев. 2016