Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
USA. ZIEMANN HOLVRIEKA acquires another renowned craft brewer as a new customer
With the Ballast Point Brewing & Spirits Company, ZIEMANN HOLVRIEKA has acquired another renowned US craft brewer as a new customer. The brewery from San Diego, California ordered, within the scope of a capacity expansion, one “Lotus” lauter tun with a diameter of 7.6 meters.
A further part of the project are 12 cylindro-conical tanks with a height of 15 meters, 5 meters in diameter and a fermentation capacity of around 2,000 hl. According to Ballast Point, ZIEMANN HOLVRIEKA’s innovative technology, the quality of the products as well as the great flexibility in the project management were decisive factors for placing the order with ZIEMANN HOLVRIEKA.
Ludwigsburg, February 18, 2016 - Ballast Point Brewing & Spirits Company was founded in 1996. With more than 40 beer styles, the company is today one of the fastest growing craft breweries in the USA. Compared to the year 2014/2015, the annual output increased again by 100 percent. Other pillars of the company, with around 500 employees, are distilled spirits as well as the trade with equipment and raw materials for home brewers. An interesting detail: on November 15, 2015 Constellation Brands Inc. announced the acquisition of Ballast Point Brewing & Spirits Company for one billion US dollars. In 2013, the same company already acquired the Compañía Cervecera de Coahuila, Mexico, in whose current expansion phase from 10 to 25 million hectoliters per year, ZIEMANN HOLVRIEKA also plays a central role.
About ZIEMANN HOLVRIEKA
ZIEMANN HOLVRIEKA provides innovative and tailor-made solutions for craft breweries as well as for large-scale breweries – from the malt intake to the bright beer tank cellar. The product range in the area of the wort treatment extends from the malt intake, via grist mills, mash vessels, lauter tuns, mash filters, wort kettles and whirlpools up to wort cooling systems. In the area of the cold block ZIEMANN HOLVRIEKA offers fermentation and storage tanks, bright beer tanks, yeast tanks and all required CIP tanks. ZIEMANN HOLVRIEKA plans, engineers and automates the process and the cleaning technology in all production areas, including the installation of process pipework and the integration of all required utilities. For modernizations, capacity expansions as well as for completely new brewery plants – ZIEMANN HOLVRIEKA provides innovative solutions and is a valued expert.
Last but not least, ZIEMANN HOLVRIEKA is a competent and reliable partner for craft breweries and large-scale breweries in the field of research and development. ZIEMANN HOLVRIEKA supports its customers, for example, in developing individual beer recipes.
24 Фев. 2016