Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Brewers association pitches for more outlets, relaxed taxation to Karnataka government
“We can really expand the market and grow to 40 million cases easily, if more beer and wine outlets are opened,” said Shobhan Roy, director general of All India Brewers Association (AIBA). As part of its recommendations to the state excise department made earlier this week, AIBA has asked for opening 2,500 more beer and wine shops in the state.
Karnataka currently has 3,900 liquor shops selling 30 million cases of beer every year. Southern states of Andhra Pradesh, Tamil Nadu and Karnataka account for almost half of all beer consumed in the country.
The move comes two months after chief minister Siddaramaiah said that the state is considering issuing more licensees after a gap of over two decades.
“The government has not issued any fresh licence for liquor stores for several years. The population has grown in the last two decades and there is demand to issue fresh liquor licenses. We will consider issuing the license in the coming days,” Siddaramaiah said in December.
AIBA has asked for exclusive beer and wine shops to sell alcoholic beverages with lower alcohol content.
Beer makers in India, which is a large whiskey and rum market, have lobbied for years to exclude beer from the high taxation structure on Indian Made Foreign Liquor (IMFL) despite the drink’s lower alcohol content.
To be sure, state governments levy hefty taxes on liquor, specially those with higher alcohol content, as a means to curb consumption of alcoholic beverages in the country. Beer has alcohol content in the range of 5-8%, while IMFL has alcohol content around 42.5%. Beer accounts for less than 8% of all alcoholic beverages consumed in the country, with 270 million cases of beer sold annually.
AIBA has also argued against levying hefty tax on bottled beer in the state saying tax on IMFL is lower than tax on beer.
“Rate of taxation on spirits is much more in other states... we are telling state government (in Karnataka) to not allow beer to subsidize spirits tax,” he added.
In 2015, beer sales fetched the sate government a total of Rs.1,570.64 crore in excise revenue.
25 Фев. 2016