Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Japanese, US makers pour it on in Southeast Asia
UACJ, the biggest aluminum-rolling company in Japan, will spend more than 10 billion yen ($88.4 million) to expand a Thai sheet production plant by 70% in two to three years. Full-blown output began at this Rayong Province site last fall.
The company has already spent 55 billion on the plant, whose annual capacity now reaches 180,000 tons. It will install more rolling equipment and set up finishing lines in a 150,000-sq.-meter open space to bring capacity to 300,000 tons -- on a par with UACJ's biggest Japanese plant, a facility in Fukui Prefecture. UACJ was born from the 2013 merger of Furukawa-Sky and Sumitomo Light Metal Industries.
Those who can
UACJ sees the Southeast Asian and Australian markets for aluminum cans expanding 40% from current levels to a combined 26 billion cans in 2020. "We will ride a wave of growth," said Takayoshi Nakano, a senior managing executive officer.
Just as beverages in aluminum cans quickly gained popularity in Japan following their 1971 introduction amid a fast-growing economy, demand for the lightweight, corrosion-resistant containers is seen growing sharply in Southeast Asia.
"I stock up on cans of soda because my two elementary-school-aged daughters love cola and other sodas," a homemaker in Hanoi said.
Companies that make aluminum cans using sheet from UACJ are also expanding capacity. Ball, the world's leading can manufacturer, is seen opening its first Myanmar plant to produce aluminum beverage cans in the first half. Fellow American company Crown Holdings is strengthening Thai and Vietnamese facilities opened in 2013.
Japan's Showa Denko plans to lift capacity at a plant near Hanoi by about 50% to 2 billion cans a year by 2018, spending some 6 billion yen via a Vietnamese unit.
Vietnam consumes about 23 liters of carbonated beverages per person per year, according to online media giant Zing. While this comes in below the global average of 40, the market has expanded some 70% over the past five years.
Low-priced canned beer is also gaining traction. In Thailand, cans selling for the rough equivalent of about 100 yen -- about 10% cheaper than such major brands as Singha -- are increasingly popular among workers.
As retail chains modernize in Southeast Asia, beverages are increasingly available in aluminum cans rather than glass bottles and other containers. Although plastic bottle demand is also on the rise, aluminum can demand is growing sharply for beer because it must be protected from sunlight and kept from going flat.
Keeping their edge
China, which accounts for half of the world's aluminum metal output, has been ground zero for sinking materials prices. The country's economic slowdown and excessive equipment investment by its manufacturers have led to a glut in aluminum, just as it has with steel. Japanese and U.S. companies, which have a competitive edge over Chinese rivals in processing technology, are rushing to ramp up production in Southeast Asia. They are fully aware that the Chinese will likely go on the offensive in the region sooner or later, touting low prices.
Aluminum can production involves rolling and twisting sheet 0.2mm thick, and foreign objects can punch holes during this process. Companies including UACJ, having met Japanese customers' demand for quality, are skilled at eliminating impurities in the melting process. They have accumulated know-how in rolling processes and temperature management to control metal crystallization to fit specific applications and have kept the techniques in-house rather than risk disclosure by filing for patents.
25 Фев. 2016