Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
China. Chongqing Brewery announced the closure of the brewery in Liupanshui
The capacity of Liupanshui brewery is 60000 tons. The sales were at the level of 50000 tons. As at 31 December 2015, the sales reached 86.2965 million yuan, i.e., 2.59% of the consolidated profit of Chongqing Brewery Group. 3.72 million litres of beer have been sold, representing 3.76% of the total sales of the company.
According to the company’s management, the purchasing power of the population in the region and the volume of beer consumption began to fall. Beer prices here are much lower than in other provinces and the competition is very high. The maintenance costs of obsolete equipment of the brewery are too large and have a negative impact not only on the work of the regional brewery, but also on the financial results of the company.
Last November, Chongqing Brewery decided to optimize production by closing the excessive amount of breweries and the modernization of production.
29 Фев. 2016