Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Halal «Bavaria» in Malaysia
Then this Malaysian businessman found a way to work around this law by producing non-alcoholic beer, Bavaria 0.0%! It’s essentially a malt beverage, just like Milo and Horlicks. Unfortunately, the businessman Ruzi Shuib hasn’t gotten the Jakim stamp of approval for his beer, and as long as they won’t sign off on it, it’s gonna be a challenge to break into the market, as one KL restaurateur put it, customers were put off by the bottle which looked like a regular beer bottle.
If it’s just another Milo or Horlicks tho, what’s the problem? Actually sources were saying some of these so-called halal beer might not be halal coz when they tested Istak (an Iranian brand), it was found to contain 0.5% alcohol. The approved level in Malaysia is 0.01%. But like that, tapai contains 5% wor, yet we still see shops selling.
On top of that, Jakim refuses to certify any product with ‘beer’ in the name…even if it has no alcohol. That’s why A&W renamed its root beer, A&W Sarsaparilla, in 2009 to get its cert. At the same time, other non-alcoholic beers, Barbican from Saudi Arabia and Istak from Iran are also NOT Jakim approved. However, Barbican is no problemo in the eyes of the National Fatwa Council.
Wall Street Journal reported Euromonitor analyst Amin Alkhatib’s predictions that non-alcoholic beer sales in the country will grow from 3 million litres in 2013 to 3.6 million litres by 2016. Yet, we are still faaaaaar behind the Middle East where 1.43 BILLION litres of beer was sold in 2013.
29 Фев. 2016