USA&Thailand. Can This Thai Lager Convince American Millennials It’s Not Just Another ‘Asian Beer’?
If you’ve dined in one of the 5,000 or so Thai restaurants in the U.S. (and bothered to check its beverage selection), you may have noticed a beer called Chang. Brewed in Thailand, Chang (actually pronounced “chong”) is Thai for elephant. And much like an elephant, Chang beer is moving with a slow and steady determination. After a decade of building a limited U.S. presence, the brand is ready to go national. (more…)