The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
India. Beer boutique opened in Bangalore
So, the Beer Cafe Biggie - a pub dedicated to the drink -- has opened in Kormangala 4th block, near Maharaja Signal. A variation of The Beer Cafe in Indira Nagar, it has it all - beer, beer-based cocktails and delicious starters and food that goes well with beer.
There are twenty-nine varieties of beer which includes six signature beer-based cocktails and regular draught and bottled beer.
Even the beer agnostics will enjoy the cafe’s cocktails.
There are citrusy and bittersweet beers. Beer Rita has a combination of Triple Sec, Tequila and lime which gives a mild buzz with the bitterness of beer and sourness of the citrus fruits. The Blue Flip is a refreshing tropical experience with its blend of passion fruit and blue Curacao liquer, which draws its flavour from a tropical fruit found in a Dutch Carribbean island.
Some have overdone the sweet, like the Crazy Nut -- which reminds you of a mild cough syrup. The raspberry in this cocktail gives it a red colour.
Since the summer is here, you could try the beerijito, a beer version of the classic mojito, with white rum and a dominant mint flavour. Or the beer mule with a blend of vodka, beer and lime juice, and a hint of ginger. The cocktail is toppped with slices of cucumber which leaves a strong smell and bitter taste of cucumber.
Most of the cocktails have lime and mint flavours.
Sweet Pepper with pepper granules and flavours of strawberry and grape, is predominantly sweet.
The food here has been paired well with the beer. The Calcutta Chilly Chicken is the best starter. The Indo-Chinese preparation with a Bengali flavour has soft, spicy and saucy chicken pieces. The Kohliwada Fried Chicken is a Mumbai-special preparation. The crispy chicken, served with fries tastes better, creamy and sweet when dipped in chipotle mayo.
The Stadium-styled Nachos is prepared with tomato salsa, cheese and jalapenos. It is less creamy and that so keeps the crispiness of nachos. The Prawn Butter Garlic has tiger prawns basted in garlic butter sauce. The chilli flakes on the prawns add to the light-garlic butter flavour.
The cafe has three different sections, done up for a casual dining experience. The outdoor seating has barrel-shaped couches. Instead of the S-shield, the Superman here wears the beer logo. The graffiti and the beer quotes on the walls of the rooms and cushions make it look trendy and cool. The menu is also in the shape of a beer barrel. You could have office meetings with beer at the cafe’s soundproof conference room.
The Beer Cafe will be open to public this Monday.
1 Мар. 2016