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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Pham Chi Lan: “Vietnamese are the biggest beer drinkers in the region»

Commenting about the beer and wine consumption in Vietnam, Pham Chi Lan, a renowned economist, said Vietnamese hold a record in alcohol drinking but they should not be proud of this.

“Vietnamese are the biggest beer drinkers in the region. Meanwhile, Vietnam is a poor country with low income per capita,” Lan said, adding that Vietnam still asks for aid, while there are many programs on hunger alleviation and hunger reduction that need to be run in the country.

She also said that drunkenness was the reason behind high number of traffic accidents cases and family violence.

During the eight days of Tet holiday, 5,000 people were hospitalized after fights and 13 of them died. Many of the victims were drunk, according to reports.

Though the State prohibits state officials from drinking alcoholic beverages during working hours and at lunch, the ban has not been respected.

“One time I talked to the chief representative of JICA (Japan International Cooperation Agency) in Vietnam. He said that Vietnamese officials sometimes invited him to drink the expensive liquor worth thousands of dollars that Japanese dare not drink,” Lan said.

“Vietnamese officials use very luxurious things such as watches, smartphones, and cars which are much more expensive than the living standards in Vietnam,” she related.

“Japanese may think: why should we assist Vietnam if Vietnamese are so rich,” she said.

The head of JICA in Vietnam did not comment what he thought about at this moment, but he might surmise that a part of the money from the Official Development Assistance program has gone to embezzled officials’ pockets instead of to the poor.

According to the Vietnam Beverage Association (VBA), Vietnam consumed 3.4 billion liters of beer in 2015, an increase of 10 percent over the year before and 41 percent if compared with 2010.

With the beer consumption increasing from 2.8 billion in 2012 to over 3 billion liters, Vietnam has become the biggest beer consumer in South East Asia.

According to Vu Minh Hanh from the Healthcare Strategy and Policy Institute, the average beer consumption per head in the world remains unchanged over the last 15 years, at 6.2 liters per annum.

Meanwhile, Vietnamese beer consumption level has increased rapidly from 4 liters in 2003-2005 to 6.6 liters.

Lan and some other economists have proposed a higher luxury tax on beer, liquor and wine products.

If the government taxes does so, it would have more money to spend on health care and education and would be able to lower taxes on petrol and other essential goods.

1 Мар. 2016

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