Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Pham Chi Lan: “Vietnamese are the biggest beer drinkers in the region»
“Vietnamese are the biggest beer drinkers in the region. Meanwhile, Vietnam is a poor country with low income per capita,” Lan said, adding that Vietnam still asks for aid, while there are many programs on hunger alleviation and hunger reduction that need to be run in the country.
She also said that drunkenness was the reason behind high number of traffic accidents cases and family violence.
During the eight days of Tet holiday, 5,000 people were hospitalized after fights and 13 of them died. Many of the victims were drunk, according to reports.
Though the State prohibits state officials from drinking alcoholic beverages during working hours and at lunch, the ban has not been respected.
“One time I talked to the chief representative of JICA (Japan International Cooperation Agency) in Vietnam. He said that Vietnamese officials sometimes invited him to drink the expensive liquor worth thousands of dollars that Japanese dare not drink,” Lan said.
“Vietnamese officials use very luxurious things such as watches, smartphones, and cars which are much more expensive than the living standards in Vietnam,” she related.
“Japanese may think: why should we assist Vietnam if Vietnamese are so rich,” she said.
The head of JICA in Vietnam did not comment what he thought about at this moment, but he might surmise that a part of the money from the Official Development Assistance program has gone to embezzled officials’ pockets instead of to the poor.
According to the Vietnam Beverage Association (VBA), Vietnam consumed 3.4 billion liters of beer in 2015, an increase of 10 percent over the year before and 41 percent if compared with 2010.
With the beer consumption increasing from 2.8 billion in 2012 to over 3 billion liters, Vietnam has become the biggest beer consumer in South East Asia.
According to Vu Minh Hanh from the Healthcare Strategy and Policy Institute, the average beer consumption per head in the world remains unchanged over the last 15 years, at 6.2 liters per annum.
Meanwhile, Vietnamese beer consumption level has increased rapidly from 4 liters in 2003-2005 to 6.6 liters.
Lan and some other economists have proposed a higher luxury tax on beer, liquor and wine products.
If the government taxes does so, it would have more money to spend on health care and education and would be able to lower taxes on petrol and other essential goods.
1 Мар. 2016