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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Thailand. ThaiBev increased beer sales 17.5% to 671 million liters

Recently ThaiBeverage Public Company Limited have presented their performance in 2015. The total sales revenue has grown 6.2% to Baht 172,049 million.

In 2015 the company had satisfactory growth of net profit from continuing operations that grew 5.5% to Baht 22,616 million.

According to the report impactful beer launch drove both top line and bottom line of beer business.

On 19 August 2015, the company launched the new look Chang Classic bottle. The bottle's colour has also been changed from amber to green. The new Chang Classic will be only a 5.5 percent of alcohol, down from 6 percent of alcohol previously. The new beer is a part of the company's strategy. In addition, the company discontinued several beer products - Chang Light, Chang Export and Chang Draught and consolidated all its beers under the Chang Classic brand in line with its vision to become a "sustainable leader" in the beer market in ASEAN by 2020.

Beer sales revenue increased by 22.5% to Baht 43,112 million. In 2015 ThaiBev sold 671 million liters of beer, which is 17.5% more than previous year. The net profit grew 206.8% in 2015 due to EBITDA growth. The beer turnover decreased from 20 to 10 days in 2015.


The beer sales performance is a great achievement taking into consideration the overall company sales. For example, ThaiBev net profit in spirits, non-alcoholic beverages and food decreased by 0.7%, 23.3% and 23%, respectively.

It is worth noting that beer sales account for over 25% of the overall company sales.

According to the updated information sales revenue grew 7.3% driven by both currency translational impact and organic growth. The organic growth of 2.2% was driven by the growth momentum in ASEAN.

1 Мар. 2016



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