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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China Resources Beer gains more than 49% of China Snow

China Resources Beer (Holdings) Co. agreed to buy out the remaining stake in its Chinese venture with SABMiller Plc for $1.6 billion, smoothing the way for a takeover of its partner by Anheuser-Busch InBev NV. The Chinese brewer’s shares jumped.

The deal values the Snow Breweries venture, maker of the world’s best-selling beer, at 11 times 2014 net income before taxes, or about half the median 21 times earnings before interest and taxes valuation for brewery deals announced over the past 12 months, according to data compiled by Bloomberg. The transaction was approved by the board and is subject to regulatory approval, China Resources said in a statement Wednesday.

Sale of the stake may help AB InBev secure Chinese antitrust approval for its acquisition of SABMiller. For China Resources, it will mean tackling the local market without an overseas partner, as beer consumption in the country is expected to grow with younger consumers increasingly migrating to high-end, foreign-brand brews.

“It will be tougher for China Resources Beer now as they have to develop their premium segment organically,” Mizuho Securities Asia Ltd. analyst Jeremy Yeo said via telephone. “Their priority now will be to accelerate consolidation within beer space in China; any other large asset that comes up, they will be ready to get it.”

Yeo had expected China Resources to pay $3.3 billion for the 49 percent stake it didn’t own, while analysts at Nomura Holdings Inc. and Sanford C. Bernstein previously estimated the stake’s value at about $5 billion.

China Resources Beer shares rose as much as 35 percent to HK$17.20, the biggest intraday jump in almost a year. The Hong Kong-listed brewer last year hived off businesses including supermarkets and food to parent China Resources Holdings Co. in order to focus on beer. The state-owned conglomerate’s units range from drugmakers to real estate, and it has sought deals globally including a failed bid for Fairchild Semiconductor International Inc.

The Snow deal is conditional on the successful acquisition of SABMiller by AB InBev and is expected to close in conjunction with that merger, the Belgian beermaker said in a statement Wednesday. AB InBev said Feb. 25 it was making progress with Chinese regulators on gaining approval for it to buy London-based SABMiller, in the beer industry’s biggest-ever deal.

Beer sales in China, the world’s largest beer market by volume, are expected to rise 41 percent in the five years through 2019 to reach 683 billion yuan ($104 billion), according to a June report from research firm Euromonitor.

Snow is the world’s best-selling beer by volume, Euromonitor’s data shows. The partnership between SABMiller and China Resources, which began with two breweries in 1994, operates more than 90 operations across China, according to SABMiller’s website.

Nomura and UBS Group AG advised China Resources on the deal, along with Rothschild & Co., Citigroup Inc. and HSBC Holdings Plc. Advisers to AB Inbev on the Snow sale are Lazard and Merrill Lynch International, with Sullivan & Cromwell, Freshfields Bruckhaus Deringer LLP and Fangda acting as legal counsel.

2 Мар. 2016



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