“The beer garden is not just a beer café but will also have its own brewery,” said Parag Sanghavi, Chairman of PB Lifestyle, the licence holder of Playboy India.
“Our strategy globally has been focused on night clubs, but for India we came up with the idea of a beer garden. One of the reasons for this is India is a ‘young’ market. We are designing a fantastic fusion of fine dining, entertainment, music and some freshly brewed beer.”
The beer garden’s in-house brewery has the capacity to produce 8,000 litres of beer per month and plans are afoot to open another beer garden of 12,000 square feet in Bengaluru in the third quarter of 2016.
PB lifestyle operates beer cafés, casinos and night clubs all over the world but Sanghavi said he prefers to stick with non-casino enterprises for India due to India’s heavy restrictions on gambling. “We plan to open, four night clubs, six cafés and 11 beer gardens in tier-I and tier-II cities of India,” he said.