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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Thailand. Bottoms up! ThaiBev bucks weak demand as beer sales fuel growth

Chang Beer’s new look was a hit.

When ThaiBev launched a sleek new green bottle for its flagship Chang Beer brand, the market reaction was almost inebriating. The group’s net profit from beer surged by a staggering 207% year-on-year, while its total market share jumped from 30% to 38% in the span of a few quarters.

Analysts note that the extremely good performance from ThaiBev’s beer segment exceeded expectations. Kenneth Ng, analyst at CIMB, noted that the strong Q4 beer sales were not due to channel restocking effect, but was due to more positive market feedback after Chang’s makeover.

“The reality is, customer feedback was good, domestic sales surged and market share gains have come at the expense of [Chang’s rival] Leo. In fact, Thai Bev has actually kept channel inventory relatively light to ensure the freshness of beer stock,” Ng said.

Ng highlighted that thanks to the new green bottle, the price differential between Leo and Chang has narrowed, from THB4-5 two years ago to just THB1 for the big bottles. Small bottles are at price parity.

“Leo is not cutting retail prices but has increased trade rebates, which is effectively a price cut. Management does not believe that the beer fight this round centers around price, but thinks it is possible that Boon Rawd [Leo’s manufacturer] will react in some manner,” Ng noted.

Meanwhile, Jodie Foo, analyst at OCBC Investment Research, noted that apart from strong beer sales, corporate restructuring might prove to ThaiBev’s key growth catalyst this year.

“We understand from management that the corporate restructuring, which has been in talks, is also likely to happen this year. We could see a clearer alignment of business on the shareholdings front,” Foo noted.

2 Мар. 2016

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