Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Ukraine. The beer market is falling, but sales of some companies continue to grow
Shevchenko noted that from 1 July 2015 after providing of amendments to the Tax Code that equating beer to alcoholic beverages, 7 000 retail outlets have been closed in Ukraine, because many sellers can't pay 8 000 UAH for license. For wholesale it costs 500 000 UAH.
He said that now the issues of enhancing the tax burden on the industry are discussing at different levels. We are talking about a possible increase in excise duties by 25% on the recommendation of the International monetary Fund (IMF), and the introduction of a tax on packaging recycling. Now the share of excise tax per liter of beer is 13%.
In 2015, the workload of the Carlsberg brewery was 59%, which is 4.5 percentage points lower than in 2014. The sales decreased slightly slower than the market. The company's market share in value terms has grown by 1.4 percentage points to 29.6% according to the AC Nielsen company’s estimation.
According to Shevchenko, the significant changes were in the dynamics of price segments over the past year. The share of economy segment has declined from 31.7% in 2014 to 30.7% in 2015, mainstream declined from 44.5% to 43.4%, premium increased from 20.9% to 21.2%, and imports increased from 1.4% to 3.2%.
“Most of our innovations last year were aimed at the premium segment,” the CEO of the company added.
Meanwhile, smaller, but active competitors are breathing at the giants’ backs. The founder and CEO of the Persha Pryvatna Brovanya Company (with market share less 5%) Andrew Matsola says to the nv.ua newspaper that despite the falling market he have nothing to complain about.
Last year, the sales volume of his company grew by 18%. “This year the market will fall by 10%, but we plan to grow by 6-10%,” Matsola said.
2 Мар. 2016