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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Booze tax goes up in Malaysia

Consumers will now have to pay more for beers with a higher alcohol content.

There will be no cheers from drinkers now that a revised excise duty, calculated according to the alcohol level in beverages, has been introduced.

Coffeeshop and bar owners, already grappling with high operating costs, are bracing for a further cut in profits as a result of this new move.

The excise duty, which came into effect on March 1 – the first in 10 years, following three consecutive tariff hikes from 2004 to 2006 – simplifies the taxing of the beverages by basing it on the alcohol value per litre of each product.

This means beers with a higher alcohol level could see a price increase while beverages with less than 5 per cent alcohol content could become cheaper.

The news left a number of industry players and bar owners confused while some said the price hike would be low enough for them to absorb.

But others said they have to wait to see how their business fares before considering any rise in retail pricing.

Alcohol Consumer Rights Group Malaysia founder Deepak Gill said the price hike would be “easy to absorb” for businesses, with not much impact to the consumer or seller.

“From what I see, it hasn’t really gone up that much. In fact, for a couple of items, the price has gone down,” he said.

Despite that, Deepak contends that Malaysia’s taxes on alcohol are still “disproportionately high” and have caused such beverages to be seen as a luxury.

Malaysia’s excise duty on alcoholic drinks is the second highest in Asia and third highest in the world.

Connexion Group chief executive officer Kent Chua, who manages the Beer Factory, said he needed to think about how to strike a balance between keeping his customers happy and staying profitable.

“The hike is on lagers, that is Tiger beer, which accounts for 60 per cent of our beer volume. So that hike is significant because our margin has already been thinning across the years amidst rising business costs.

“We foresee challenging times ahead because the increase will further strain our already narrow margins. We will have to see to what extent we can absorb it,” he said.

Guinness Anchor Bhd managing director Hans Essaadi was concerned that this latest development would increase demand for illicit and unregulated alcoholic drinks.

“The state of the economy is having a significant impact on businesses and consumers, and this will make it more challenging for our industry,” he said.

The spirits and wines industry would also be affected by the new tax structure, though less so than the beer industry.

A spokesman from Moet Hennessy Diageo (MHD) Malaysia said there would be no immediate change in prices for their products.

MHD’s portfolio includes the best-selling Johnnie Walker whiskies, Hennessy cognac and Moet & Chandon champagne.

A spokesman for a local distributor said that not all spirits and wines would be affected.

“The entry-level products will probably see an increase in cost but the premium products should either get cheaper or stay the same price,” he said.

“For instance, wines below 100 (US$24) will probably increase in price while wines costing more than that will not. The same goes for spirits,” he said.

“Products with less alcohol will enjoy better tax relief but those with higher will be affected.

“Basically, the government is telling us that ‘If you want to drink something with more alcoholic content, you must pay more,’” he said.

Another distributor said he was worried that the new excise structure would affect the availability of lower-priced, entry-level wines.

“Distributors may stop bringing in low-end wines, such as those that cost less than 40 ringgit, and concentrate on products in the mid and high ranges.

“So in future, the cheapest wine you are able to get may be a mid-range one that is 40 ringgit and more,” he said, asking for anonymity.

(US$1 = 4.13 ringgit)

3 Мар. 2016

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