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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China. Former Marketing Director became the CEO of CR Snow

Immediately after China Resources Group bought 49% of the shares of SABMiller, there was a message about changes of personnel at CR Snow.

The former Marketing Director Hou Xiaohai (侯孝海) has become the new CEO of China Resources Snow Beer. Wang Qun, who previously held that position, was appointed Deputy Chairman of the Board.

Both chiefs have graduated from Renmin University of China. Prior to joining China Resources, Hou Xiaohai worked at Shougang, Gallup Inc. and The Pepsi-Cola Company. In 2002 he started his career at CR Snow Breweries as Sales Development Director.

A year later he was appointed Deputy CEO and Marketing Director. In 2006 he developed a neo-olympic marketing theory that brought huge success to CR Snow. The Chinese people call Hou Xiaohai the first person on neo-olympic marketing.

Wang Qun has been the CEO of CR Co and CR Snow since 1994. He has degree in Finance and Economics degree.

Xu Hui and Li Ji were appointed Deputy CEO and Youtai Lui, Cheng Shaokai and Bai Xiaosong have become new Assistant General Managers.

It is likely that new personnel appointments will cause substantial revision of marketing policy agreed on jointly with SABMiller.

3 Мар. 2016



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