Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
China. Former Marketing Director became the CEO of CR Snow
The former Marketing Director Hou Xiaohai (侯孝海) has become the new CEO of China Resources Snow Beer. Wang Qun, who previously held that position, was appointed Deputy Chairman of the Board.
Both chiefs have graduated from Renmin University of China. Prior to joining China Resources, Hou Xiaohai worked at Shougang, Gallup Inc. and The Pepsi-Cola Company. In 2002 he started his career at CR Snow Breweries as Sales Development Director.
A year later he was appointed Deputy CEO and Marketing Director. In 2006 he developed a neo-olympic marketing theory that brought huge success to CR Snow. The Chinese people call Hou Xiaohai the first person on neo-olympic marketing.
Wang Qun has been the CEO of CR Co and CR Snow since 1994. He has degree in Finance and Economics degree.
Xu Hui and Li Ji were appointed Deputy CEO and Youtai Lui, Cheng Shaokai and Bai Xiaosong have become new Assistant General Managers.
It is likely that new personnel appointments will cause substantial revision of marketing policy agreed on jointly with SABMiller.
3 Мар. 2016