Immediately after China Resources Group bought 49% of the shares of SABMiller, there was a message about changes of personnel at CR Snow.
The former Marketing Director Hou Xiaohai (侯孝海) has become the new CEO of China Resources Snow Beer. Wang Qun, who previously held that position, was appointed Deputy Chairman of the Board.
Both chiefs have graduated from Renmin University of China. Prior to joining China Resources, Hou Xiaohai worked at Shougang, Gallup Inc. and The Pepsi-Cola Company. In 2002 he started his career at CR Snow Breweries as Sales Development Director.
A year later he was appointed Deputy CEO and Marketing Director. In 2006 he developed a neo-olympic marketing theory that brought huge success to CR Snow. The Chinese people call Hou Xiaohai the first person on neo-olympic marketing.
Wang Qun has been the CEO of CR Co and CR Snow since 1994. He has degree in Finance and Economics degree.
Xu Hui and Li Ji were appointed Deputy CEO and Youtai Lui, Cheng Shaokai and Bai Xiaosong have become new Assistant General Managers.
It is likely that new personnel appointments will cause substantial revision of marketing policy agreed on jointly with SABMiller.