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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Expired beer bottles seized at Edappally

Officials of the Food Safety Department on Wednesday seized more than 1,300 bottles of expired beer from the State Beverages Corporation outlet at Edappally.

Based on a tip-off that expired liquor was being sold in the outlet, officials carried out a raid and found bottles of expired beer. The raid was based on a complaint from a consumer who experienced health problems after consuming a beer bought from the outlet.

“More than 1,300 bottles of several beer brands that had gone past their shelf life were seized during the raid. Samples of the drink have been sent to regional analytical lab at Kakkanad,” said a food safety official.

Action will be taken against the Bevco officials who are responsible for selling expired alcoholic drink, based on the lab report.

Several of the beer bottles had completed their date of expiry in July last year.

3 Мар. 2016



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