Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
More Brewers in Sights After China Resources Snow Beer Buy
China Resources Beer (Holdings) Co. on Wednesday agreed to buy SABMiller’s stake in Snow Breweries for $1.6 billion, smoothing the way for a takeover of its partner by Anheuser-Busch InBev NV. The Hong Kong-listed unit of China Resources Holding Co. currently owns 51 percent of the venture.
“Once the SABMiller deal is completed, they may start to buy some small breweries again,” said Bloomberg Intelligence analyst Duncan Fox. Potential targets include Beijing Yanjing Brewery Co., China’s fourth-biggest brewer by volume, although deals would be subject to balance sheet constraints, he said.
Yanjing, backed by the Beijing municipal government, plans to sell about a 20 percent stake to a foreign strategic partner, people with knowledge of the matter had said last February. The brewer of Yanjing Beer denied those plans.
Small regional breweries with shares of around 2 percent or less make up the bulk of China’s expanding beer consumption, while state-linked beermakers including China Resources and Tsingtao Brewery Co. lead nationally, according to data from Euromonitor International.
Shares of Chinese brewers rose, with Shenzhen-listed Yanjing gaining as much as 1.5 percent to 6.93 yuan, its highest intraday level in a week. China Resources Beer and Tsingtao advanced as much as 4 percent and 3.7 percent respectively in Hong Kong trading. The benchmark Hang Seng Index fell 0.9 percent.
China Resources plans to buy up regional brewers as it sees “great opportunities” to enhance its presence in this way, the beer unit’s Chief Financial Officer Frank Lai said in August, comparing the strategy to how the company strengthened its position in southern China by buying Kingway Brewery Holdings Ltd.’s assets in 2013.
Large beermakers such as China Resources may need to merge to gain market share in order to survive, said Haitong International Securities Co. analyst Nicolas Wang. They also need to improve their products to meet Chinese customers’ rising demands for better quality, as the local market is already crowded with low-end beer, said Hong Kong-based Wang.
While Asia has been awash with low-priced beer for decades, rising incomes mean younger connoisseurs are willing to spend more. For example, AB InBev said in a 2015 report that profitability is as much as nine times greater for premium beer in China compared with mainstream lines.
Snow, which had a 23 percent share of China’s market last year, outsells all other beers globally by volume after overtaking Bud Light in 2008. The brewery produces enough liquid to fill about 12 Olympic-sized swimming pools every day, according to SABMiller’s website.
That’s mainly a function of the country’s huge population, as China Resources sells hardly any beer overseas. The brewer has been trying to lift the image of its products in China by raising prices and pushing out higher-grade brews, said BNP Paribas SA analyst Charlie Chen.
“They will continue to do so because their average selling price is still lower than Tsingtao,” Chen said. The owner of Snow Beer has been able to achieve about 5 to 10 percent increases in average selling prices per year by shifting focus to smaller bottle sizes and cans, as well as introducing premium products, he said. The company is selling beers for as low as 3 yuan (0.5 cents) per bottle and as much as 25 yuan for their so-called super premium brews.
China Resources said in an interim report last year it’s aiming to drive sales and profitability by growing higher-priced brands with better margins. These mid- to high-end products, which are priced at above 5 yuan per 500 milliliters, accounted for 41 percent of the company’s sales volume in 2014, up from 29 percent in 2012.
The Chinese company’s aspiration of capturing the higher end of the drinks market could be hampered as AB InBev becomes a competitor, instead of its partner. AB InBev’s Budweiser, considered a premium brand in China, has a 2.6 percent share of the market, according to Euromonitor.
China Resources may “need to tie-up with another brewer to get some premium brands moving through, or maybe they have learned enough of SABMiller about the art of brewing that they create another brand,” Bloomberg Intelligence’s Fox said.
3 Мар. 2016