Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Thailand. Activists demand big hike in booze taxes
Sawitree Assanangkornchai, the centre's director said alcoholic beverages were considered dangerous and created health and social problems ranging from accidents to crime. It also puts youths on the path towards addiction to illegal drugs.
The centre wants the government to mimic recent increases in the excise tax on tobacco, which is forecast to reduce smokers by 3% and the sale of cigarettes by as much as 1 billion baht a month.
She said the measure would not only generate more revenue for the government, but cut medical costs for patients suffering alcohol- or tobacco-related ailments.
"The government should not support sin-products that harm the quality of life of Thai people. The tax on alcoholic beverages should be raised quickly, as price measures have been proven to be a primary way to solve the drinking problem, especially among new drinkers," said Dr Sawitree.
The National Statistic Office's figures showed that Thailand had about 260,000 new drinkers each year and a drinker consumed around seven to eight litres of alcohol a year, ranking the country among the top alcoholic-beverage consumers in Asia.
An NSO survey in 2014 found that 29.89 million people age 15 and older had never drunk alcohol before. About 7.23 million had not consumed booze in the past 12 months and 7.5 million drank regularly.
Dr Sawitree said it was astonishing that around 18,000 Thais died due to alcohol-related problems every year.
3 Мар. 2016