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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Malaysia. Guinness: Beer, stout price hike may drive up illegal consumption

Guinness Anchor Berhad (GAB) today expressed concern that a hike in excise duties for beer and stout may drive up demand for illicit alcohol.

"We are also concerned that the demand for illicit and unregulated alcohol products may increase," GAB managing director Hans Essaadi said in a statement.

He also said the hike would make their business harder amid an economy that is already bearing down on businesses and consumers,

"The state of the economy is having a significant impact on businesses and consumers and the latest increase in excise duty on beer and stout will make the environment more challenging to our industry," Essaadi said.

GAB, he said, will make price adjustments to its products in line with the new tax structure.

The Malay Mail today reported that excise duties for beer and stout were expected to go up by 10 percent. The current rate is 10 percent.

Malaysia has the third highest tax on alcohol worldwide behind Norway and Singapore.

9 Мар. 2016

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