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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. Carlsberg starts new line at Hue brewery

Carlsberg Viet Nam has put into operation its new canning line (number 4) at Hue Brewery, located in Phu Bai Industry Zone in Hue City.

The new canning line, imported from Germany for almost EUR6.4 million (US$6.93 million), can produce 60,000 cans per hour, 25 per cent faster than the previous production lines dating from 2011.

The company also said its Huda Gold product (a sub-premium brand of Huda) had won the silver medal at the 2015 World Beer Championships in the United States for the second time, with a score of 88/100. It was also marked ‘highly recommended' by industry experts for its outstanding and consistent quality. Huda Gold first won this award for the first time in 2013.

"The inauguration of this new canning line is proof of Carlsberg's continuous investment for its further sustainable growth in Viet Nam. I strongly believe the new canning line will significantly support us to continue brewing consistently high-quality Huda and Huda Gold products for consumers, as well as satisfy their increasing demands in the central region," Tayfun Uner, CEO of Carlsberg Viet Nam, said.

Carlsberg Viet Nam has contributed more than VND1.3 trillion ($58.5 million) in 2015.

Carlsberg is one of the first Danish multinational companies to enter Viet Nam, making its first investment in 1993 with brands such as Carlsberg, Huda Gold, Huda and Halida.

In 2011, Thua Thien-Hue Province sold its 50 per cent stake (worth VND1.875 trillion or US$93 million) in the Hue Brewery Company to Carlsberg, helping the Danish beer giant to acquire full ownership of the brewery.

10 Мар. 2016



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