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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam. Carlsberg starts new line at Hue brewery

Carlsberg Viet Nam has put into operation its new canning line (number 4) at Hue Brewery, located in Phu Bai Industry Zone in Hue City.

The new canning line, imported from Germany for almost EUR6.4 million (US$6.93 million), can produce 60,000 cans per hour, 25 per cent faster than the previous production lines dating from 2011.

The company also said its Huda Gold product (a sub-premium brand of Huda) had won the silver medal at the 2015 World Beer Championships in the United States for the second time, with a score of 88/100. It was also marked ‘highly recommended' by industry experts for its outstanding and consistent quality. Huda Gold first won this award for the first time in 2013.

"The inauguration of this new canning line is proof of Carlsberg's continuous investment for its further sustainable growth in Viet Nam. I strongly believe the new canning line will significantly support us to continue brewing consistently high-quality Huda and Huda Gold products for consumers, as well as satisfy their increasing demands in the central region," Tayfun Uner, CEO of Carlsberg Viet Nam, said.

Carlsberg Viet Nam has contributed more than VND1.3 trillion ($58.5 million) in 2015.

Carlsberg is one of the first Danish multinational companies to enter Viet Nam, making its first investment in 1993 with brands such as Carlsberg, Huda Gold, Huda and Halida.

In 2011, Thua Thien-Hue Province sold its 50 per cent stake (worth VND1.875 trillion or US$93 million) in the Hue Brewery Company to Carlsberg, helping the Danish beer giant to acquire full ownership of the brewery.

10 Мар. 2016



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