The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Vietnam. Carlsberg starts new line at Hue brewery
The new canning line, imported from Germany for almost EUR6.4 million (US$6.93 million), can produce 60,000 cans per hour, 25 per cent faster than the previous production lines dating from 2011.
The company also said its Huda Gold product (a sub-premium brand of Huda) had won the silver medal at the 2015 World Beer Championships in the United States for the second time, with a score of 88/100. It was also marked ‘highly recommended' by industry experts for its outstanding and consistent quality. Huda Gold first won this award for the first time in 2013.
"The inauguration of this new canning line is proof of Carlsberg's continuous investment for its further sustainable growth in Viet Nam. I strongly believe the new canning line will significantly support us to continue brewing consistently high-quality Huda and Huda Gold products for consumers, as well as satisfy their increasing demands in the central region," Tayfun Uner, CEO of Carlsberg Viet Nam, said.
Carlsberg Viet Nam has contributed more than VND1.3 trillion ($58.5 million) in 2015.
Carlsberg is one of the first Danish multinational companies to enter Viet Nam, making its first investment in 1993 with brands such as Carlsberg, Huda Gold, Huda and Halida.
In 2011, Thua Thien-Hue Province sold its 50 per cent stake (worth VND1.875 trillion or US$93 million) in the Hue Brewery Company to Carlsberg, helping the Danish beer giant to acquire full ownership of the brewery.
10 Мар. 2016