Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Carlsberg Brewery in Myanmar Drops “Tu Po” Label amid Copyright Dispute
The relatives of the song’s composer Sayar Myoma Nyein, from Mandalay, said Carlsberg did not request their permission to use the famous song title, played during the annual Thingyan, Myanmar’s largest cultural festival held every April to usher in the New Year. “In light of the claims of the relatives of the late Sayar Myoma Nyein and the general debate around the use of ‘Tu Po’ in the marketing of Tuborg Beer, we will discontinue the use of this spelling,” Carlsberg announced in a statement, according to the Myanmar Times.
Nevertheless Myoma Nyein’s family said they may still press charges against Carlsberg amid ongoing negotiations with the brewery since January.
“The legal action is not to receive compensation. We just want the world to know that Carlsberg, a global company, is taking advantage of the weak rule of law in our country, disrespecting our copyrights and acting very unprofessionally,” said Zaw Myo Oo, the grandson of the late composer.
The Danish beer conglomerate set up its first factory on Myanmar soil less than one year ago, in May 2015, after signing a partnership deal with Myanmar Golden Star Breweries in two years earlier.
Tuborg is one of three brands launched in Myanmar, alongside the new brand Yoma, made with fermented rice from the southern central Bago region.
11 Мар. 2016