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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Confusion over what happens to ‘Kingfisher’ trademark persists

There is still confusion over the future of ‘Kingfisher’ trademark for the United Breweries beer category, reports CNBC-TV18’s Varinder Bansal.

Yesterday, SBICAP had seized Kingfisher Airline brand as part of loan recovery. However, the UBL management has made it clear that the company has sole right to the trademark.

Vijay Mallya directly or indirectly holds 32.8 percent stake in UBL, which is valued at over Rs 6500 crore. He is also the chairman of UBL. However, most of his shares are pledged to banks and some are even offered as security to Diageo.

The shares pledged as security to Diageo are part of loan guarantees extended to F1 team Force India.

Heineken, which holds around 42 percent stake in UBL wants to know what will be strategy for the company going forward – on whether Mallya remains Chairman? Of he has to forgo his stake?

11 Мар. 2016

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