Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Keeping a watch on Mallya crisis: Heineken
Heineken owns 42% while Mallya holds 32.8% in UBL. But mostof Mallya's shares in the company are pledged to banks and some offered as security to Diageo as part of loan guarantees extended to F-1 team Force India. The foreign partner has been mopping up pledged shares offloaded by the lenders in the past. As banks take aggressive steps to recover unserviced loans of Kingfisher Airlines, more shares owned by Mallya may come into the market, giving Heineken a chance to hike its shareholding.
"We have been following developments in the Indian press recently. But we would not comment at this stage," a Heineken spokesperson said over the phone from Amsterdam while responding to TOI's queries regarding the latest development. Unlike in the case of Diageo, Mallya has had stable ties with the family-run Heineken, whichhasbeen a patient partner till date.
But Mallya'songoing personalcrisis may havedashed allhishopesof negotiating a sale to Heineken at a premium, sources said. "Any settlement with the banks will involve his UBL shares and the current scenario does not provide Mallya much room to negotiate," an industry sourcesaid. Mallya'sholdings in the company is worth around Rs 7,000 crore at current market value.
Heineken entered UBL through an acquisition of Scottish & Newcastle (S&N), the original foreign partner of Mallya. In fact, S&N representatives on UBL board had expressed concerns about Mallya's decision to use Kingfisher brand for the civil aviation foray a decade ago.
11 Мар. 2016