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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Keeping a watch on Mallya crisis: Heineken

Dutch beer giant Heineken said it was "following developments" its Indian partner Vijay Mallya is embroiled in but will not comment right now. Speculation has been gaining ground that Heineken might hasten the move to take full control of United Breweries, makers of Kingfisher beer, of which Mallya remains chairman.

Heineken owns 42% while Mallya holds 32.8% in UBL. But mostof Mallya's shares in the company are pledged to banks and some offered as security to Diageo as part of loan guarantees extended to F-1 team Force India. The foreign partner has been mopping up pledged shares offloaded by the lenders in the past. As banks take aggressive steps to recover unserviced loans of Kingfisher Airlines, more shares owned by Mallya may come into the market, giving Heineken a chance to hike its shareholding.

"We have been following developments in the Indian press recently. But we would not comment at this stage," a Heineken spokesperson said over the phone from Amsterdam while responding to TOI's queries regarding the latest development. Unlike in the case of Diageo, Mallya has had stable ties with the family-run Heineken, whichhasbeen a patient partner till date.

But Mallya'songoing personalcrisis may havedashed allhishopesof negotiating a sale to Heineken at a premium, sources said. "Any settlement with the banks will involve his UBL shares and the current scenario does not provide Mallya much room to negotiate," an industry sourcesaid. Mallya'sholdings in the company is worth around Rs 7,000 crore at current market value.

Heineken entered UBL through an acquisition of Scottish & Newcastle (S&N), the original foreign partner of Mallya. In fact, S&N representatives on UBL board had expressed concerns about Mallya's decision to use Kingfisher brand for the civil aviation foray a decade ago.

11 Мар. 2016

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