Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Women’s Day Special: Meet the girls who brew your beer
Most Indians still see beer as a man’s drink. A friend of mine recently went to a restaurant in Salem, Tamil Nadu, along with his wife, and they ordered two bottles of beer. The restaurant staffer, though, served both the bottles to him (my friend). Thankfully, our metros are more progressive when it comes to beer, and the craft beer scene, especially, has a fair number of women actually brewing beer thousands of guys — and girls — glug every weekend.
Most Indians also wouldn’t be aware that Sumerians from southern Mesopotamia, the first people to document the recipe for beer, worshipped Ninkasi, who was their goddess of beer. A hymn to Ninkasi goes like this: “Ninkasi, you are the one who pours out the filtered beer of the collector vat; it is [like] the onrush of the Tigris and Euphrates.” It was believed that Ninkasi gifted beer to humans to preserve peace and well being. Beer only became a preserve of men with the advent of the Industrial Revolution. Prior to that, women were active players, brewing beer and heading guilds.
While the majority of brewpubs in India are male-dominated, there are a bunch of ladies, who brew some excellent stuff.
Ashwini Rajagopal, head brewer, TJ’s Brew Works, Pune
On how she got into the craft beer industry: I’ve always loved beer, and have been around beer and brewing since I was 17. I started out as a trainee with Mohan Breweries, in Chennai, and have worked with UB and SAB Miller. I then graduated in industrial biotechnology, and further training in Scotland helped me further understand the technical and managerial aspects of brewing. And, that lead me to TJ’s.
On what she enjoys most about her job: It’s total fun giving birth, so to speak, to India Pale Ales, porters, stouts and blondes. And, for someone who’s been around in the industry for half a decade, it’s great to see more and more women join it.
On the challenges she has faced pursuing her passion: I come from an orthodox community, and getting around them was one of my biggest challenges. But, that didn’t stop me from achieving from what I wanted to do. Brewing is a lot of physical work. One also has to strategise mentally every day; it’s not just about the beer, but about the entire brewing unit, and you have to have a well thought-out plan. Of course, men do the same, too, but the bunch of women who are doing it in India are doing it after overcoming social and religious taboos.
On what she likes to drink/brew? To drink: TJ’s Bock brew, it’s nice and full-bodied, with hints of toffee and malt. To brew: I love all beers, but I lean towards Lambics and Sours.
Vidya Khuber, head brewer, Big Brewsky, Bengaluru
On how she got into the craft beer industry: It started with drinking beer. It was my beverage of choice. I also travelled to Europe and spent time at breweries there to gauge my passion for the craft, and I was hooked. My formal exposure has been a Master Brewer Certificate from Siebel Institute and Doemens Academy, in Chicago, US, and I interned at a few Bavarian breweries before joining Big Brewsky.
On what she enjoys most about her job: Every single aspect, whether it’s hops, malt, yeast or water. Each in itself is so interesting, especially when you think about all of it coming together in a brew. So, a day at work for me is like what a round of golf might be to some.
On the challenges she has faced pursuing her passion: Getting past my parents’ concerns about entering the “alcohol world” was difficult. But the brewing fraternity stretches across borders and is always of great help and support. On what she likes to drink/brew? To drink: Saison, Kellerbier, Gose. To brew: Belgian-style ales.
Varsha Bhat, assistant brewer, The Barking Deer, Mumbai
On how she got into the craft beer industry: I was always interested in beer, and always reached out to people in the industry to get a sense of what I had to do to get into it. That’s what The Barking Deer happened. (The Barking Deer, which opened in 2013, was Mumbai’s first micro-brewery.)
On what she enjoys most about her job: For me, beer is a way of life. It’s a complete experience, if you think about it. It’s sweet, bitter and sour, just like life.
On the challenges she has faced pursuing her passion: Most people don’t know that in ancient times, it was women who brewed beer, while the men went hunting. Craft beer in India is still a male-dominated industry, but that doesn’t mean women can’t do better than men.
On what she likes to drink/brew? To drink: India Pale Ales. To brew: I like traditional beer, but experimenting with different styles and processes is one of the many challenges I love. I love working on Wits, IPAs, stouts, bitters and sours.
11 Мар. 2016