Pivnoe Delo


Top articles



Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. Nielsen: beer sales and FMCG continue to grow

The Nielsen Company has released a report related to marketing research which covered six major cities of Vietnam.

The results show that in the fourth quarter of 2015 the consumer goods sector, including beer, continued to grow. The FMCG sector has grown by 5.7% versus 4.5% in the third quarter.

The beer market continues to grow. Beverages industry has increased by 7.7%. This products segment provides 38% of total sales of FMCG. In comparison, milk production has increased by 3.7%.

It is noteworthy that in 2015 the sales of FMCG in rural areas increased by 5.5%. First, it shows the growth of purchasing power in rural regions. Second, the market transformation has allowed companies to take advantage of the situation and to make timely decisions, which gave the opportunity to increase their profits.

14 Мар. 2016



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories