The Nielsen Company has released a report related to marketing research which covered six major cities of Vietnam.

The results show that in the fourth quarter of 2015 the consumer goods sector, including beer, continued to grow. The FMCG sector has grown by 5.7% versus 4.5% in the third quarter.

The beer market continues to grow. Beverages industry has increased by 7.7%. This products segment provides 38% of total sales of FMCG. In comparison, milk production has increased by 3.7%.

It is noteworthy that in 2015 the sales of FMCG in rural areas increased by 5.5%. First, it shows the growth of purchasing power in rural regions. Second, the market transformation has allowed companies to take advantage of the situation and to make timely decisions, which gave the opportunity to increase their profits.