Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Looking to the future: What to watch in beer in 2016 — and beyond
Innovations that tap into multiple trends; an increasing diversity of brews; and the potential of technology to differentiate brands were among the areas identified by our panel during Beer and Beyond, our free online event, which you can listen to on demand here.
Kevin Baker, senior consultant at Canadean; Edward Brunner, head of food and beverage systems at Cambridge Consultants, and Simon Spillane, Public Affairs Director, The Brewers of Europe highlighted areas that make the beer industry an exciting one to watch in 2016 and beyond.
Flavored craft beers: The intersection of trends
Premiumization, craft, sweeter flavors and non-alcoholic beers are all trends in today’s market, said Kevin Baker, senior consultant, Canadean. Identifying where the main trends are colliding – or could collide in the future - is particularly interesting.
“Looking at where some of the mega trends intersect: you’ve got this move toward flavored beers and fruit beers, you’ve got the continuing growth of craft beer, and you’ve got the trend towards non-alcoholic beer,” he said.
“What you’re interestingly seeing is some brewers are creating products that sit on those intersections, so especially in the craft area you’re seeing a growth of flavored beers, very strong growth in that - more so in the States, but you’re beginning to see it in Europe as well.
“And it will be interesting to see if any of the craft brewers actually move into the non-alcohol space.”
Markets and brewers
In other areas, Baker notes a changing competitive landscape as a result of the AB InBev and SABMiller deal. The disposals that happen as a result of the tie-up (for example the sale of Snow to China Resources Beer) will also shape the market.
Geographically, there are specific markets that should hold a lot of interest for brewers, added Baker: for instance Nigeria, Mongolia and India (India may have negligible per capita consumption, but its population size makes it a key market to watch).
Bringing consumers back to beer
More than 900 new breweries have opened in Europe since 2013, and The Brewers of Europe now represents the interests of more than 6,500 breweries.
For Simon Spillane, Public Affairs Director at The Brewers of Europe, this demonstrates the diversity of the market and shows how there is the opportunity for beer to appeal to a wider range of consumers.
“Five years ago we were talking about 3,000 breweries in Europe and now there are 6,500,” he said. “I would be very interested to see how this trend continues developing in 2016, both in terms of number of breweries but also the diversity, the choice of beers that are on the market.”
Such diversity also offers a chance to get into occasions that have been left for wine, or bring back consumers who had turned away from beer, he added.
“This diversity is an opportunity for both the micro brewers but also for the global brewers – this general excitement and interest around the category as a whole.”
Differentiation through technology
Edward Brunner, head of food and beverage systems at Cambridge Consultants, agrees that diversity is an important factor, playing into the trend for personalization.
“Continued diversity in choice, the different types of flavors available, the different combinations of ingredients, it gives consumers more options and the ability to personalize,” he said.
“And building on that: how that can be bought to consumers in different ways. So do we just continue to increase the number of SKUs available, or do we come back to technology but use technology to create differentiation in different places, be that at home or in the on-trade, things like infusion systems.”
In the case of the on-trade, this could encourage people to explore something different at bars, rather than sticking to what they know at home, he added.
15 Мар. 2016