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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. Midtown Shangri-La Opens with In-House Craft Brewery in Hangzhou

Here's a bit of trivia: Over 30 years ago, Shangri-La established its first China property in the dreamy, ancient Chinese city of Hangzhou. Now, meet the Hong Kong-based group's second 417-room property in this very city, the Midtown Shangri-La, Hangzhou.

Situated in the mixed-use Kerry Central Complex in Xiacheng district, the interior design of the new 13-storey hotel strongly alludes to West Lake, Hangzhou's scenic landmark attraction and UNESCO World Heritage Site. Displayed throughout the guest rooms are lotus flower emblems (the flower blooms in summertime along the lake), as well as pieces of the ice crack Ge Kiln porcelain that Hangzhou is famous for. In the lobby, a wavy chandelier twirls overhead resembling water ripples, while a traditional Chinese silk painting of the West Lake adorns the chi-chi setting.

In real life, the West Lake—surrounded by a fawning entourage of cloud-capped hills—is really just five minutes away from the hotel by foot.

But a visit to the vast West Lake need not leave one feeling like thirsty fish. Enter the new hotel's in-house Midtown Brewery. Here, a resident brew master offers you a selection of specialty hand-crafted beers—think Ales, Pale Ales, Lagers, Porters and Stouts with a local twist—while waving various small plates of Asian tapas in your direction if you are so peckishly inclined. If you are really, really hungry, you'd find more substantial eats like grilled meats and comfort dishes. Thirst and hunger have no place at the tables here.

16 Мар. 2016



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