The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
China. Midtown Shangri-La Opens with In-House Craft Brewery in Hangzhou
Situated in the mixed-use Kerry Central Complex in Xiacheng district, the interior design of the new 13-storey hotel strongly alludes to West Lake, Hangzhou's scenic landmark attraction and UNESCO World Heritage Site. Displayed throughout the guest rooms are lotus flower emblems (the flower blooms in summertime along the lake), as well as pieces of the ice crack Ge Kiln porcelain that Hangzhou is famous for. In the lobby, a wavy chandelier twirls overhead resembling water ripples, while a traditional Chinese silk painting of the West Lake adorns the chi-chi setting.
In real life, the West Lake—surrounded by a fawning entourage of cloud-capped hills—is really just five minutes away from the hotel by foot.
But a visit to the vast West Lake need not leave one feeling like thirsty fish. Enter the new hotel's in-house Midtown Brewery. Here, a resident brew master offers you a selection of specialty hand-crafted beers—think Ales, Pale Ales, Lagers, Porters and Stouts with a local twist—while waving various small plates of Asian tapas in your direction if you are so peckishly inclined. If you are really, really hungry, you'd find more substantial eats like grilled meats and comfort dishes. Thirst and hunger have no place at the tables here.
16 Мар. 2016