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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. New taxes farce Sabeco to raise beer prices

The Ministry of Finance of Vietnam has issued two new laws that regulate the calculation and payment of special consumption tax. The tax came into force from the beginning of 2016.

SabecoLe Hong Xanh, the Deputy General Director of Sabeco, said that the Corporation was considering the possibility of changing the prices of the products. According to him, the price increase is necessary because it is the only way for the company to avoid losses associated with the increase of the excise duty and consumption tax.

According to the calculations of Sabeco, in connection with the new tax the company will have to pay about a trillion VND annually, which will significantly reduce the profit.

According to Mr. Green, the current price of beer, depending on its position in the market, will increase by about 5%.

Nevertheless, in 2016 Sabeco plans to increase beer production by 4-5% to 1.45 billion litres.

18 Мар. 2016

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