Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
China Resources Beer goes upmarket to counter slowing sales
Full-year underlying profits for the group's beer assets increased 14% to HK$831 million ($101 million), partly helped by a 3.2% increase in its average sales price. Revenue slowed to 1% growth, reaching HK$34.8 billion in the 12 months ended December.
The higher profit in its beer business came in spite of a 1.3% fall in sales volume on the year. Meanwhile, the group saw a 15% rise in sales volume from its mid-end and premium sector, which now accounts for more than 45% of the total.
Earlier in March, CR Beer agreed to pay a less-than-expected $1.6 billion for SABMiller's remaining 49% stake in the brewer behind the world's best-selling Snow beer -- China Resources Snow Breweries, which was a joint venture between the two brewers.
Vincent Tse, investor relations director at CR Beer, said the deal was based upon a "friendly price" after "arm's length negotiation," adding that the brewer would not rule out future cooperation with SABMiller and plans to seek overseas partnerships.
While the deal is awaiting regulatory approval and is scheduled to close at the end of this year, Guotai Junan Securities maintained a "neutral" rating for CR Beer on Mar. 2. "The deal is not likely to ease the already intense competition and room for a hike in average selling price is limited in the Chinese beer industry," said Andrew Song, an analyst at the Chinese brokerage.
"Growth has been difficult for the beer industry, but the premium sector is still growing," Jason Hou, general manager at China Resources Snow Breweries told reporters on Friday. The brewer has a "low single-digit" growth target for its sales and average selling price in the coming year, he added.
CR Beer changed its name from China Resources Enterprises after it sold non-beer assets including the loss-making Tesco stores to its unlisted parent China Resources Holdings in September for $3.6 billion. Its underlying losses of discontinued operations, including retail, food and beverages, surged more than threefold to HK$5.65 billion from a year earlier.
The beer market in China is highly competitive. CR Beer had a 23% market share in 2014, with Tsingtao Brewery second at 18%, according to market research group Euromonitor International. The rest is divided between major brewers such as Beijing Yanjing Brewery, Anheuser Busch InBev, Carlsberg and a handful of smaller players.
But others say the beer sector in China still has room for margin expansion and "premiumization" -- a trend that has seen more wealthy consumers trading up to more expensive brands of alcohol.
21 Мар. 2016