Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Heineken aims to be market leader in Myanmar by 2020
"We are the last brewery to come to the market. Currently, we are No 5 in the market. We hope to move up one position every year. Next year, we want to be No 4. After that, No 3, No 2, and eventually we aim to be No 1 in the market," said Lester Tan, managing director of APB Alliance Brewery, the producer and distributor of Heineken in Myanmar.
Sales of the Dutch beer started six months ago. It is competing fiercely against local and foreign brands like Myanmar, Dagon, Mandalay, and Tuborg, a product of Carlsberg, which has gained more popularity despite controversies. Before Carlsberg started production in May 2015, the market had been dominated by local brewers.
Tan said that Myanmar showed huge market potential thanks to its fast urbanisation, population growth, economic expansion and increasing middle class. He believed that Myanmar would follow Vietnam, which has become one of the top three biggest markets of Heineken International in Asia Pacific in less than 10 years.
"Myanmar will be of growing importance to our global company too - and might become our next star country," he said, adding that Myanmar's per capita beer consumption is only three litres - much lower than its neighbour Thailand.
"This leads to a lot of room for growth for all players in the market. The whole beer market is growing so fast. Though we only started selling about six months ago, we were slightly above our plan. So we are happy with our business performance. The future is very, very good," he said.
Tan sees the possibility of increasing investment soon due to overwhelming demand. The success story convinced him that the company - with marketing strength and strong relations with business partners - should not worry about the "Myanmar" beer and other domestic brands.
Heineken has invested US$60 million (Bt2 billion) in a beer factory in Yangon, which started operations last July with annual capacity of 245,000 hectolitres. It produces four brands - Heineken, Regal Seven, Tiger, ABC Extra Stout. As of February 28, the company employed 245 people including 56 female staff. Only 9 are expats.
This year, Myanmar is included in the UEFA Champion League trophy tour for the first time. The trophy tour will be in Yangon from March 20-26, accompanied by former Arsenal star Fredrik Ljungberg.
"Football is the most popular sport in Myanmar. Whether it is in the streets or the stadiums, and at teashops and sports bars, fans go all out to watch a match and support their favourite teams. We can't wait to champion the trophy," said Ko Ko Thein, deputy administrative director of Myanmar Football Federation, at the ceremony where the tour schedule was announced.
21 Мар. 2016