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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Goa Minister slammed for approving beer factory

Aam Aadmi Party (AAP), Goa, on Sunday slammed Goa Industries Minister Mahadev Naik and the State Investment Promotion Board (IPB) for approving a beer factory, a “red category” industry, in Sanguem in south Goa, thereby violating the IPB’s own mandate.

A spokesperson for AAP, Valmiki Naik, said that questions raised by them over the approval of a beer factory remained unanswered despite being raised in the State Legislative Assembly last week.

It may also be recalled that the government continues to draw criticism for passing the highly controversial ‘coconut tree amendment’ to the Preservation of Trees Act, which was seen as giving a green signal for such projects, which would otherwise encounter hurdles from environmental regulations due to their location in certain eco-sensitive areas.

Mr Mahadev Naik has not yet answered AAP’s question as to why the project was not approved in the Sanguem Industrial Estate. The Minister had admitted to the factory being in ‘red category’ after the Opposition cornered him during the Question Hour in the Assembly last week.

Mr Mahadev Naik also defended the project on the grounds that it had the potential to create 500 jobs. However, AAP had already questioned this possible defence, considering that such beer factories have fully automated processes and hence, manual intervention is minimal. Regardless, has the company in question given any guarantee of employment, and if yes, is there any assurance that preference will be given to locals? If not, then on what basis is Mr Mahadev Naik making such claims, questioned Mr Valmiki Naik.

The party is yet to get answers to points raised like the logic of having a water-heavy industry in an area with water scarcity, the adverse impact of the project on the tribal population, and the inevitable pollution in the form of effluent discharge into water bodies as well as strong odour from such units.

22 Мар. 2016

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