Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Russia. The legislators had mercy for craft brewers
Today Viktor Zvagelskii, deputy chairman of the Committee on Economic Policy and Entrepreneurship introduced to State Duma the bill that provides amendments to the law on state regulation of production and turnover of alcohol. The document includes release of the producers of beer and beverages of natural fermentation with production capacity of less than 30 hectoliters per year from the need to connect to USAIS (Unified State Automated Information).
Mr. Zvagelsky hopes to correct a legal case that has emerged in the alcohol legislation that already provides that the main process equipment of the enterprises does not require connection to the accounting system. “However, since 1 January 2016, the purchase, storage and delivery of such products to wholesalers have to be registered in the system, which leads in practice to the fact that small producers are forced to connect to it," the Deputy says. Thus, the small entrepreneurs have lost their preferences provided by the state and have already spent 6 billion rubles on installation of USAIS.
The maintenance of the new system costs the producers additional 3 billion rubles per month, Alexei Nebolsin the member of the presidium Opora Rossii adds. “The same sum is payed by all small producers of beer and cider as excise taxes per year,” he said. According to “Opora”, this year in February, there were 991 manufactures of beverages of natural fermentation with capacity up to 30 thousand hectoliters, their products were sold by 3, 5 thousand wholesale companies and 117 thousand retail outlets. “The market of craft beer and cider is extremely small, so there is no counterfeit, as it is economically inexpedient. So why do we need the account, which costs more than all revenues from excise taxes make up?” Mr. Nebolsin is perplexed.
In January of this year, beer and cider mini-manufactures registered a decrease of turnover by 40% - 60%, the number of wholesale companies in this field has reduced by 50 %, stated in the explanatory note to the bill of Victor Zvagelskii. According to a survey conducted by “Opora Rossii” 25% of beer and cider producers have stopped their activity due to the introduction of USAIS, 27% reported a turnover decline by 25-50%. A similar decrease in turnover took place in 44% of wholesalers and 24% of stores, 30% of wholesalers and 20% of retail companies reported a decrease in turnover by 10-25%.
22 Мар. 2016