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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Russia. The legislators had mercy for craft brewers

Small companies that produce beer, cider, perry and mead up to 30 thousand hectolitres per year will be exempted from the need to connect to USAIS (Unified State Automated Information System). In spite of state preferences, they had to connect to the accounting system to monitor shipments to distributors. This resulted in a reduction of the market turnover and the closure of manufactures, Russian newspaper “Kommersant” writes.

Today Viktor Zvagelskii, deputy chairman of the Committee on Economic Policy and Entrepreneurship introduced to State Duma the bill that provides amendments to the law on state regulation of production and turnover of alcohol. The document includes release of the producers of beer and beverages of natural fermentation with production capacity of less than 30 hectoliters per year from the need to connect to USAIS (Unified State Automated Information).

Mr. Zvagelsky hopes to correct a legal case that has emerged in the alcohol legislation that already provides that the main process equipment of the enterprises does not require connection to the accounting system. “However, since 1 January 2016, the purchase, storage and delivery of such products to wholesalers have to be registered in the system, which leads in practice to the fact that small producers are forced to connect to it," the Deputy says. Thus, the small entrepreneurs have lost their preferences provided by the state and have already spent 6 billion rubles on installation of USAIS.

The maintenance of the new system costs the producers additional 3 billion rubles per month, Alexei Nebolsin the member of the presidium Opora Rossii adds. “The same sum is payed by all small producers of beer and cider as excise taxes per year,” he said. According to “Opora”, this year in February, there were 991 manufactures of beverages of natural fermentation with capacity up to 30 thousand hectoliters, their products were sold by 3, 5 thousand wholesale companies and 117 thousand retail outlets. “The market of craft beer and cider is extremely small, so there is no counterfeit, as it is economically inexpedient. So why do we need the account, which costs more than all revenues from excise taxes make up?” Mr. Nebolsin is perplexed.

In January of this year, beer and cider mini-manufactures registered a decrease of turnover by 40% - 60%, the number of wholesale companies in this field has reduced by 50 %, stated in the explanatory note to the bill of Victor Zvagelskii. According to a survey conducted by “Opora Rossii” 25% of beer and cider producers have stopped their activity due to the introduction of USAIS, 27% reported a turnover decline by 25-50%. A similar decrease in turnover took place in 44% of wholesalers and 24% of stores, 30% of wholesalers and 20% of retail companies reported a decrease in turnover by 10-25%.

22 Мар. 2016



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