Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Beer sale to pick up as summer sets in Vizag
Officials from the department of prohibition and excise are hoping that an average of nearly 2,500 to 3,000 beer cases will be sold daily in the city during the summer as against the average daily sale of 2,000 beer cases during the rest of the year.
According to the excise officials, 7,66,018 beer cases were sold in the last fiscal from April 1, 2014 to March 31, 2015. This year, the department registered the sale of 6,55,685 beer cases as on February 29, 2016. In October 2015, a record high of 1.5 lakh boxes were sold in the city.
"Beer business depends on the weather. If it is hot, then sales will pick up. Whereas sale comes down during the rainy season. As this is summer, beer sale is gradually picking up and we have sufficient stock to cater to the needs of consumers," V Sudhir, excise superintendent for Vizag city, said.
Sudhir further explained that the department earned Rs 437.12 crore this fiscal as on February 29 against the previous fiscal's earning of Rs 400.11 crore. "The department already crossed the previous year's sale by February, that too by additionally earning around Rs 37 crores," Sudhir said.
Apart from beers, the sale of Indian Made Liquor (IML) cases also registered a growth this fiscal. The department registered total sale of 9,10,776 IML cases in the last fiscal against 9,47,755 IML cases sold this fiscal by the end of February. About 36,979 IML cases were sold more this year.
On the other hand consumers said that violation of maximum retail price (MRP) by the traders is a major concern among consumers in the city. "Traders openly sell beyond the MRP rates. Excise and all enforcement agencies are well aware of it, but no action is taken against them. This despite the excise minister instructing the officials to keep a track of the MRP violators," said regular consumer P Ramamohan of Siripuram. He said the traders collect Rs 10 to Rs 15 more for each liquor bottle and beer.
When contacted, excise department's deputy commissioner Ch Gopalakrishna said the department is closely monitoring the MRP violations by the traders. On Monday, it had booked five cases including three in the city against violators, he said.
"The department is installing a tracking system called Hedonic Path Finder System (HPFS) in all wine-shops and bars within its limits to check violation of MRP in sale of liquor and other illegal practices of traders in the business. The process is in the final stage of completion. Once the system is completely operational, we will be able to check the MRP violation menace," Goapalakrishna added.
Regarding the sales, Gopalakrishna said that the department has enough stock of beers and IML till April 15. "This apart, we have requested the AP Beverages Corporation Limited to send excess stock to the district to meet the demand of the consumers," he said.
24 Мар. 2016