Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
India. Beer sale to pick up as summer sets in Vizag
Officials from the department of prohibition and excise are hoping that an average of nearly 2,500 to 3,000 beer cases will be sold daily in the city during the summer as against the average daily sale of 2,000 beer cases during the rest of the year.
According to the excise officials, 7,66,018 beer cases were sold in the last fiscal from April 1, 2014 to March 31, 2015. This year, the department registered the sale of 6,55,685 beer cases as on February 29, 2016. In October 2015, a record high of 1.5 lakh boxes were sold in the city.
"Beer business depends on the weather. If it is hot, then sales will pick up. Whereas sale comes down during the rainy season. As this is summer, beer sale is gradually picking up and we have sufficient stock to cater to the needs of consumers," V Sudhir, excise superintendent for Vizag city, said.
Sudhir further explained that the department earned Rs 437.12 crore this fiscal as on February 29 against the previous fiscal's earning of Rs 400.11 crore. "The department already crossed the previous year's sale by February, that too by additionally earning around Rs 37 crores," Sudhir said.
Apart from beers, the sale of Indian Made Liquor (IML) cases also registered a growth this fiscal. The department registered total sale of 9,10,776 IML cases in the last fiscal against 9,47,755 IML cases sold this fiscal by the end of February. About 36,979 IML cases were sold more this year.
On the other hand consumers said that violation of maximum retail price (MRP) by the traders is a major concern among consumers in the city. "Traders openly sell beyond the MRP rates. Excise and all enforcement agencies are well aware of it, but no action is taken against them. This despite the excise minister instructing the officials to keep a track of the MRP violators," said regular consumer P Ramamohan of Siripuram. He said the traders collect Rs 10 to Rs 15 more for each liquor bottle and beer.
When contacted, excise department's deputy commissioner Ch Gopalakrishna said the department is closely monitoring the MRP violations by the traders. On Monday, it had booked five cases including three in the city against violators, he said.
"The department is installing a tracking system called Hedonic Path Finder System (HPFS) in all wine-shops and bars within its limits to check violation of MRP in sale of liquor and other illegal practices of traders in the business. The process is in the final stage of completion. Once the system is completely operational, we will be able to check the MRP violation menace," Goapalakrishna added.
Regarding the sales, Gopalakrishna said that the department has enough stock of beers and IML till April 15. "This apart, we have requested the AP Beverages Corporation Limited to send excess stock to the district to meet the demand of the consumers," he said.
24 Мар. 2016