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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Lehmann to take over the helm at Carlsberg Malaysia

Carlsberg Brewery Malaysia Bhd has appointed Lars Lehmann as managing director effective July 1 to replace Henrik Juel Andersen, who has been appointed to a senior position in Carlsberg A/S.

CarslbergThe brewer told Bursa Malaysia that Lehmann, 49, was the current regional CEO (Western Europe challenger markets) of the Carlsberg group which has a total turnover of RM6bil.

Andersen, also 49, who oversees operations in Malaysia and Singapore as well as an investment in Sri Lanka, would take over the position of managing director of Lao Brewery Company Ltd on July 1.

Andersen will, in his new role, report directly to Graham Fewkes, the group’s executive vice president (Asia), and will also be responsible for Carlsberg’s successful joint-venture partnership in Cambodia.

Fewkes commented: “Henrik has delivered excellent results throughout his three years at the Carlsberg Malaysia group. He has grown our business in a challenging macro-environment and delivered excellent shareholder returns.

“He successfully boosted the performance of our premium portfolio brands, restructured the businesses in a way that has delivered strong margin growth and built an empowered senior management team in both Malaysia and Singapore.”

The business in Laos is one of the largest businesses in the Carlsberg group and a crown jewel in its portfolio of companies.

24 Мар. 2016



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