Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Creative Business Ideas in Indonesia: Beer Delivery Service
For such a drink you now have to go to the (licensed) supermarkets and hypermarkets or visit a cafe or restaurant. This increases the distance you need to travel for a drink or - when drinking in a cafe or restaurant - it becomes much more expensive.
In an effort to adjust to the new regulatory environment and generate new revenue streams, local alcoholic beverage producers, including Multi Bintang Indonesia, started to offer alcohol-free beers to customers in the minimarkets and kiosks. Others detected another interesting and original opportunity brought about by this new regulation: the beer delivery service. Those consumers who enjoy a beer but are reluctant to travel the distance to the nearest hypermarket can simply use a local delivery service. In Jakarta there are now a couple of these delivery services - 'Bir Delivery', 'Beer on the Way', and 'Your Beer is Here' - and which have gained popularity.
These delivery services do not purchase the product in hypermarkets but make a deal with the local beer distributor and then either bring the products to the consumer using their own means of transportation or - if the service does not have a fleet of motorcycles - it uses the service provided by Go-Jek, a motorcycle taxi ordered through an online application on the smartphone. After Jakarta, these beer delivery services have also spread to Bandung (West Java) and on the island of Bali.
he Your Beer is Here delivery service receives around eight orders per day, on average. Per order a minimum purchase of IDR 200,000 (approx. USD $15) is required. As such, revenue is estimated at around IDR 48 million (approx. USD $3,600) per month; a good figure for a small local entrepreneur (these beer delivery services are set up by small entrepreneurs operating from, for example, a simple boarding house). Net profit is estimated at approximately IDR 5 million per month. The Your Beer is Here delivery service now has 12 employees.
Ban on Sales of Alcoholic Drinks in Minimarkets
Last year, the Indonesian government unveiled Trade Regulation No. 06/M-DAG/PER/1/2015 on the Control and Supervision of Procurement, Distribution, and Sale of Alcoholic Beverages. This regulation prohibits the sale of beverages that have an alcohol content ranging between 1 to 5 percent (so-called "type A alcoholic drinks") in minimarkets and kiosks. Per April 2015 these light alcoholic beverages can only be bought in the (licensed) supermarkets and hypermarkets. However, the new regulation also provides exemptions for the sale of alcoholic beverages for customary uses, tourism, religious rituals, the pharmacy industry, and in places authorized by law.
The government implemented the ban to “protect the morals and culture of Indonesian society” as it had become very easy for schoolchildren or students to buy light-alcoholic beverages (such as beer and breezers) due to the high number of minimarkets and kiosks in Indonesia. Moreover, there exists a negative attitude towards alcohol in Muslim-majority Indonesia as consumption of intoxicants (including alcohol) is generally forbidden (haram). However, as Indonesia contains millions of nominal Muslims (who do not follow Islamic principles strictly), beer consumption had risen in recent years, especially in the urban regions as it had become part of the urban lifestyle.
25 Мар. 2016