Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
World of Beer To Open First International Location In China
"I visited my first World of Beer in Tampa in 2013, and I knew right away Shanghai would be an ideal location to introduce the concept," said Yin. "At that time, the craft beer scene had just started to emerge in Shanghai, and the number of craft beer enthusiasts was increasing quite quickly. Because of this enthusiasm, and World of Beer's proven and successful franchise model, we knew the concept would be a perfect fit."
Yin's company, Zhejiang Suige Trade Company, LTD, will employ about 40 people at the first location, which will be located in the Shanghai French Concession area, a popular shopping and dining district for residents and tourists. The tavern will be similar to U.S. locations with slight variations to the design and menu items will include baby back ribs, Asian-style sesame salad, a variety of dry-rubbed chicken wing flavors suited to the local market and fruit-oriented desserts.
"We've been looking to expand internationally for a couple of years, but we wanted to wait for the perfect partner and ideal location to launch World of Beer's international expansion on the right foot," said Paul Avery, CEO and president of World of Beer. "The new Shanghai tavern demonstrates how World of Beer's devotion to local craft beer and its tavern fare menu translates well across cultures. We are confident that the concept will continue to grow overseas and look forward to introducing our brand to residents in Shanghai and markets such as India and the Philippines later this year."
Since opening the doors to its first location in Tampa, Fla., in 2007, World of Beer has grown to 75 locations in 20 states across the U.S. Last year alone, the company entered several new markets, including New Orleans and Kentucky. Led by veterans of the restaurant and beer industry, World of Beer's leadership team drives the brand's success. The company's executives bring a diversity of knowledge and experience from past roles with organizations such as Outback Steakhouse, Carrabba's Italian Grill, P.F. Chang's China Bistro and MillerCoors. With Avery spearheading the brand's future growth, World of Beer plans to have more than 100 taverns open worldwide by the end of 2016.
25 Мар. 2016