The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
World of Beer To Open First International Location In China
"I visited my first World of Beer in Tampa in 2013, and I knew right away Shanghai would be an ideal location to introduce the concept," said Yin. "At that time, the craft beer scene had just started to emerge in Shanghai, and the number of craft beer enthusiasts was increasing quite quickly. Because of this enthusiasm, and World of Beer's proven and successful franchise model, we knew the concept would be a perfect fit."
Yin's company, Zhejiang Suige Trade Company, LTD, will employ about 40 people at the first location, which will be located in the Shanghai French Concession area, a popular shopping and dining district for residents and tourists. The tavern will be similar to U.S. locations with slight variations to the design and menu items will include baby back ribs, Asian-style sesame salad, a variety of dry-rubbed chicken wing flavors suited to the local market and fruit-oriented desserts.
"We've been looking to expand internationally for a couple of years, but we wanted to wait for the perfect partner and ideal location to launch World of Beer's international expansion on the right foot," said Paul Avery, CEO and president of World of Beer. "The new Shanghai tavern demonstrates how World of Beer's devotion to local craft beer and its tavern fare menu translates well across cultures. We are confident that the concept will continue to grow overseas and look forward to introducing our brand to residents in Shanghai and markets such as India and the Philippines later this year."
Since opening the doors to its first location in Tampa, Fla., in 2007, World of Beer has grown to 75 locations in 20 states across the U.S. Last year alone, the company entered several new markets, including New Orleans and Kentucky. Led by veterans of the restaurant and beer industry, World of Beer's leadership team drives the brand's success. The company's executives bring a diversity of knowledge and experience from past roles with organizations such as Outback Steakhouse, Carrabba's Italian Grill, P.F. Chang's China Bistro and MillerCoors. With Avery spearheading the brand's future growth, World of Beer plans to have more than 100 taverns open worldwide by the end of 2016.
25 Мар. 2016