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Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
China. Tsingtao sales dropped by 4.9% because of domestic beer market decline
Apparently, the net profit dropped by 13.9% and sales fell by 4.9% in 2015, while the domestic beer market decline was 5.1%.
|Less: Cost of sales||(17,192,101,695)||(17,899,291,275)|
|Taxes and surcharges||(2,030,394,346)||(2,182,624,248)|
|Selling and distribution expenses||(5,904,539,236)||(5,682,981,368)|
|General and administrative expenses||(1,412,435,528)||(1,362,297,511)|
|Finance expenses — net||299,597,521||334,652,990|
|Asset impairment (losses)/reversals||(2,062,375)||3,513,780|
|Add: Investment income||462,412,814||23,959,509|
|Including: Share of (losses)/profits of associates and a joint venture||(4,562,375)||23,840,743|
|Add: Non-operating income||558,817,491||469,416,868|
|Including: Gains on disposal of non-current assets||29,048,431||3,216,362|
|Less: Non-operating expenses||(139,158,284)||(70,671,089)|
|Including: Losses on disposal of non-current assets||(130,560,143)||(62,932,536)|
|Less: Income tax expense||(662,778,888)||(663,466,755)|
According to the report, the full-year sales volume of Tsingtao Beer, the principal brand, reached 41.6 million hl including 17.4 million hl of domestic sales volume of the high value-added products such as Hong Yun Dang Tou (“Good Fortune”), Augerta, Classic 1903, draft beer, canned beer and small-bottled beer which realized continuous growth.
Tsingtao Brewery is the largest Chinese beer exporter. In 2015 its overseas sales increased by 16.4% to 298.1 million yuan (excluding Hong Kong and Macau). Foreign sales accounted for 1.08% of overall sales in 2015 instead of 0.88% in 2014.
Within the year, Tsingtao Beer became the first beer brand whose brand value had reached over RMB100 billion with its brand value of RMB105.568 billion, meanwhile the brand value of Laoshan had also reached RMB11.568 billion, which continued to maintain its leading position in the domestic beer market, according to the World Brand Lab.
According to the company’s plans, operating target for 2016 is to strive to realize the growth of sales volume of beer being 2 percentage points higher than that of the industry.
29 Мар. 2016