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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China. Tsingtao sales dropped by 4.9% because of domestic beer market decline

According to Tsingtao annual report, the sales volume of beer reached 84.8 million hl in aggregate in 2015, the revenues reached RMB27.635 billion, and the net profit attributable to shareholders of the company reached RMB1.713 billion.

Apparently, the net profit dropped by 13.9% and sales fell by 4.9% in 2015, while the domestic beer market decline was 5.1%.

 

20152014
Revenue27,634,686,04029,049,321,166
Less: Cost of sales(17,192,101,695)(17,899,291,275)
Taxes and surcharges(2,030,394,346)(2,182,624,248)
Selling and distribution expenses(5,904,539,236)(5,682,981,368)
General and administrative expenses(1,412,435,528)(1,362,297,511)
Finance expenses — net299,597,521334,652,990
Asset impairment (losses)/reversals(2,062,375)3,513,780
Add: Investment income462,412,81423,959,509
Including: Share of (losses)/profits of associates and a joint venture(4,562,375)23,840,743
Operating profit1,855,163,1952,284,253,043
Add: Non-operating income558,817,491469,416,868
Including: Gains on disposal of non-current assets29,048,4313,216,362
Less: Non-operating expenses(139,158,284)(70,671,089)
Including: Losses on disposal of non-current assets(130,560,143)(62,932,536)
Total profit2,274,822,4022,682,998,822
Less: Income tax expense(662,778,888)(663,466,755)
Net profit1,612,043,5142,019,532,067

 

According to the report, the full-year sales volume of Tsingtao Beer, the principal brand, reached 41.6 million hl including 17.4 million hl of domestic sales volume of the high value-added products such as Hong Yun Dang Tou (“Good Fortune”), Augerta, Classic 1903, draft beer, canned beer and small-bottled beer which realized continuous growth.

Tsingtao Brewery is the largest Chinese beer exporter. In 2015 its overseas sales increased by 16.4% to 298.1 million yuan (excluding Hong Kong and Macau). Foreign sales accounted for 1.08% of overall sales in 2015 instead of 0.88% in 2014.

Within the year, Tsingtao Beer became the first beer brand whose brand value had reached over RMB100 billion with its brand value of RMB105.568 billion, meanwhile the brand value of Laoshan had also reached RMB11.568 billion, which continued to maintain its leading position in the domestic beer market, according to the World Brand Lab.

According to the company’s plans, operating target for 2016 is to strive to realize the growth of sales volume of beer being 2 percentage points higher than that of the industry.

29 Мар. 2016

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