The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Fiji. Vanuatu beer company forced to place contracts abroad
The cost of production alone by Vanuatu Brewing Ltd (VBL) appropriately VT125million ($F2.47m).
However, Tusker beer can is now available in Vanuatu, but is manufactured in New Caledonia.
Economically speaking, the Vanuatu Chamber of Commerce and Industry (VCCI) says it is a lot cheaper to produce brewery products abroad than in Vanuatu.
"The VBL has been producing its Tusker can abroad because of a few issues in which two are mentioned above and are yet to be addressed by the Vanuatu Government," VCCI said in its newsletter.
"If the VBL is to relocate its entire operations abroad by mid-year 2016, the consequences in terms of employment and other factors would be huge.
Jobs will be lost and the Vanuatu Government would lose a lot of revenue through taxes."
"The trade imbalance would therefore grow larger. It is therefore important that to secure continuous employment for the local workers, local manufacturing companies such as the VBL needs to be supported, protected and promoted." Apart from national icons such as the Tanna Coffee and the others, Tusker is one of the few products that carried the Vanuatu brand and has the potential to be widely distributed within and outside the Pacific region.
Some countries such as Bali where tourism is their main revenue, it says are so proud of their national icons.
"These countries have understood the positive interactions between their tourism industries and their national icons."
29 Мар. 2016