Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Fiji. Vanuatu beer company forced to place contracts abroad
The cost of production alone by Vanuatu Brewing Ltd (VBL) appropriately VT125million ($F2.47m).
However, Tusker beer can is now available in Vanuatu, but is manufactured in New Caledonia.
Economically speaking, the Vanuatu Chamber of Commerce and Industry (VCCI) says it is a lot cheaper to produce brewery products abroad than in Vanuatu.
"The VBL has been producing its Tusker can abroad because of a few issues in which two are mentioned above and are yet to be addressed by the Vanuatu Government," VCCI said in its newsletter.
"If the VBL is to relocate its entire operations abroad by mid-year 2016, the consequences in terms of employment and other factors would be huge.
Jobs will be lost and the Vanuatu Government would lose a lot of revenue through taxes."
"The trade imbalance would therefore grow larger. It is therefore important that to secure continuous employment for the local workers, local manufacturing companies such as the VBL needs to be supported, protected and promoted." Apart from national icons such as the Tanna Coffee and the others, Tusker is one of the few products that carried the Vanuatu brand and has the potential to be widely distributed within and outside the Pacific region.
Some countries such as Bali where tourism is their main revenue, it says are so proud of their national icons.
"These countries have understood the positive interactions between their tourism industries and their national icons."
29 Мар. 2016